This post-acquisition initiative will cross-leverage the strengths Golf Genius’ tournament and event management capabilities with Golfshot’s deep expertise and leading position in the global golf consumer market
TEMPE, Arizona, and WAYNE, Pennsylvania – Golf Genius, the leading worldwide provider of tournament management platforms for the golf industry, and Golfshot, the leading mobile and wearable GPS solution for golfers with over five million registered users, recently announced the launch of a strategic collaboration to bring unprecedented innovation and value to the retail golf market.
This announcement follows the recent acquisition of Shotzoom, parent company of Golfshot, by Golf Genius.
This post-acquisition initiative will cross-leverage the strengths Golf Genius’ tournament and event management capabilities with Golfshot’s deep expertise and leading position in the global golf consumer market.
Beyond basic GPS on phones and wearables, Golfshot has invested heavily in machine learning tools to perform auto shot tracking on the golf course. Using an Apple Watch, Golfshot can detect when the ball is struck, and with the GPS position known, Golfshot can plot the shot-by-shot journey along the course.
Golfshot’s Swing ID feature also offers category-leading swing analysis. Whether recreational play, tournament competition, or on the range game improvement, golfers can have more fun and gain valuable insights into their game with Golfshot.
Golf Genius and Golfshot combine to:
- Drive Best-in-Class Innovation: Software development collaboration will enable rapid delivery of solutions that satisfy and delight the fast-growing number of retail golfers who are taking advantage of digital golf technologies.
- Expand Product Portfolio: Golf Genius has a trusted relationship with more than 10,000 golf facilities, while Golfshot’s successful direct to consumer business provides a complementary channel for the two parties to create value with new and expanded product offerings.
- Achieve Massive Global Reach: With a wide-ranging global footprint, Golfshot, now available in 11 different languages, has been active in the worldwide golf community for over 15 years. Golf Genius has sales and support operations in all major golf markets. This collaboration will strengthen joint impact on the international golf scene for the benefit of both B2B and B2C customers.
“We’re very excited with the market position and product direction of Golfshot”, commented Mike Zisman, Co-CEO, Golf Genius: “Ben Addoms and his talented team have built a fantastic business, with huge upside potential from both an innovation and global market share perspective.
“At the same time, our own industry position and forward momentum elevate the prospects for mutual future success. This is also a big win for customers, present and future, looking for great solutions that help them enjoy the game they love.”
Added Alex Flores, Chief Growth Officer, Golfshot: “This collaboration brings together the technological prowess of two industry leaders, paving the way for a revolution in how golf technology is developed, delivered, and experienced. Our shared vision is to elevate the golfing experience for golf enthusiasts, professionals, and golf businesses worldwide.”
