Move signals plan to deliver new, collaborative platform for golf coaches 

WAYNE, Pa. (Aug. 19, 2020) – Golf Genius Software announced recently that it has acquired ProTeam Golf, LLC, a start-up focused on the development of a collaborative platform for coaches and their player-clients. This new platform will integrate information generated from a wide range of data sources, such as launch monitors, on-course stats trackers, and instructional videos in order to assist coaches in their mission to improve and accelerate player development.

George Hansen, Founder and CEO of ProTeam Golf, has joined Golf Genius as Director of Business Development. He will lead product management for coaching and have further responsibility for evaluating new business opportunities.

ProTeam Golf has benefitted from a long and productive relationship with the Amateur Golf Alliance (AGA), a non-profit dedicated to promotion of the amateur game.  In recognition of the AGA’s contribution to ProTeam Golf and Golf Genius’ endorsement of the AGA’s mission, the two organizations have agreed to support each other, including AGA utilization of Golf Genius Tournament Management software for the Concession Cup and other AGA competitions. Mr. Hansen will be joining the Board of the AGA in an advisory position.

Mike Zisman, co-CEO of Golf Genius stated: “With 38 PGA professionals on our staff and a software development team with a decade of experience building great software for tournament management, WHS handicapping and golf shop operations, I think we’re uniquely positioned to help PGA professionals evolve their relationship with players from teaching to coaching. 

“Our strategy is to transform the traditional transaction-based approach to a persistent customer relationship model that is consulting-oriented and subscription-based.  George’s deep market knowledge and wealth of relationships developed through his association with the AGA will clearly help us deliver on our strategy. We are delighted that he has joined our senior management team.”

Alan Fadel, AGA’s Founder and Chairman added: “We are pleased that George Hansen and Golf Genius have teamed up to extend and implement George’s vision.  In particular, we look forward to working with Golf Genius to support our competitive amateurs and mid-amateurs through further research into player development models and tools.”

George Hansen, ProTeam Golf founder and CEO commented “I couldn’t be happier joining Golf Genius in order to develop our shared vision for technology-enabled player development.  

“With proven capabilities in software development and a strong sales and support team, I am confident we will successfully bring to market a product that will greatly enhance a coach’s ability to help their player-clients achieve long term positive results in an economic, efficient and mutually enjoyable manner.” 

About Golf Genius Software

Golf Genius Software provides innovative and reliable software solutions to private clubs, public courses, resorts, and golf associations around the world. The company’s flagship product, Golf Genius TMS, is the most widely used and fully-featured tournament management system available today. Golf Genius Golf Shop, released in 2019, is a simple and powerful productivity system for managing special order merchandise and tracking demo club inventory.

Golf Genius serves golf professionals at over 9,000 private clubs, public courses, resorts, and golf associations in 53 countries, including virtually every state and regional golf association in the United States. Golf Genius Software has more than 90 employees, including 39 PGA professionals, with sales and support operations in the United States, Canada, the UK, Europe and Australia. For more information about Golf Genius Software, please visit

About The Amateur Golf Alliance

The Amateur Golf Alliance (AGA) is a non-profit organization established in 2014 to conduct amateur competitions and support initiatives intended to enhance opportunities and interest in the amateur game.  The AGA conducts the Concession Cup Match, a match play competition between male mid-amateurs and senior amateurs from GB&I and the USA.  The Concession Cup has been played three times in the USA since 2014 and will make its international debut in 2021.  This year the AGA will conduct the inaugural AGA Women’s Amateur Championship as a way to provide additional playing opportunities for female amateur golfers after college.  Beyond hosting these events, the AGA has taken on additional initiatives to promote the amateur game.  The AGA’s Player Support Program has provided need-based financial support to a number of competitive amateur golfers, including players named to both the Walker Cup and Curtis Cup practice squads from the USA, as a way to offset costly tournament expenses.  The AGA has also provided consultation to ProTeam Golf to support its vision of a technology-enabled player development platform that will enhance instruction of amateur golfers and make top instruction more accessible to amateur golfers around the world.  For more information and to support the Amateur Golf Alliance, please visit


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