Twice-monthly publication pays tribute to Herbert Warren Wind brings depth and storytelling back to the game
GLENVIEW, Illinois – Global Golf Post has launched Second Wind, a long-form golf journalism publication delivered by email twice monthly. Available by annual subscription at $95 per year, Second Wind publishes a single, deeply reported story with each edition — exploring the people, places and ideas shaping the global game.
The publication was built for a specific kind of reader: The discerning golfer who wants to understand not just what happened in the game, but why it matters. These are not quick reads. The stories are written to endure — meant to be saved and discussed.
“We weren’t trying to create another newsletter,” said Jim Nugent, Publisher of Global Golf Post. “We wanted to create something rare. Golf has no shortage of coverage. But depth, perspective, reporting that lingers — that’s harder to find. Second Wind exists because we believe the game deserves journalism worthy of it.”
Early response has been striking. Subscribers are spending five to seven minutes with each edition — an extraordinary level of engagement in today’s fast-paced media environment. Readers describe setting aside uninterrupted time for each issue, a habit more associated with long-form magazines than email.
“Golf has always attracted serious readers. What Second Wind is doing — the depth, the reporting, the respect for the reader’s time — that’s been missing for a long time,” said Bob Ford, legendary PGA Professional who retired after successful careers at Oakmont Country Club and Seminole Golf Club.
The publication’s name carries two meanings. The first is the renewal that athletes and journalists alike discover when they push through difficulty and find clarity on the other side. The second is a deliberate tribute.
Herbert Warren Wind wrote about golf for The New Yorker for half a century. He named Amen Corner. He co-wrote Ben Hogan’s Five Lessons, still among the game’s most consistent sellers. David Remnick, his editor at The New Yorker, described his writing as “spare, measured, and sure, like the man.”
Among those who care about golf and the written word, there is no more revered name in the craft. His surname is Wind — and Global Golf Post’s use of it in this publication pays homage to what he represented: depth, patience, and the belief that a golf story can be made with the same care as the game itself is played.
Stories published to date include profiles of Rory McIlroy and Charley Hull, an examination of Peter Dawson’s influence on the modern game, and an account of Nike Golf’s ambitious equipment era. Each edition is available in full to subscribers, with select articles available outside the paywall. Full archive access is included with every annual subscription.
Annual subscriptions are available here.