Strategic partnership strengthens communications, media relations and brand positioning for leading golf course architecture firm
SARASOTA, Florida — Gilly Group has announced it has been named agency of record (AOR) for Staples Golf Design. Under the partnership, Gilly Group will lead integrated public relations, strategic communications, media relations, executive thought leadership, content strategy and brand positioning initiatives for the internationally recognized golf course architecture firm.
The partnership reflects Staples Golf Design’s commitment to expanding its visibility among golf course owners, private clubs, resorts, municipalities, developers and industry leaders while further strengthening its position as one of the golf industry’s premier design firms.
“As our business continues to grow, we wanted a communications partner that understands both the golf industry and the strategic value of thoughtful brand storytelling,” said Andy Staples, Principal, Staples Golf Design. “Gilly Group brings the experience, relationships and vision to help us elevate our brand and communicate the impact of our work to clients throughout the industry.”
Staples Golf Design, recognized for many of the country’s “best new” and “top courses” over the years, has recently completed renovations at Mira Vista Country Club in Fort Worth, TX, Arcola Country Club in Paramus, New Jersey and Garden City Country Club, the Walter J. Travis design in Garden City.
“Andy Staples has built an exceptional reputation through innovative design, sustainability and a deep understanding of what makes golf properties successful,” said Alyson Ramsey Johnson, CEO + President, Gilly Group.
“We are honored to serve as Staples Golf Design’s agency of record and look forward to helping amplify the firm’s expertise, showcase its projects and support its continued growth across the global golf industry.”
As AOR, Gilly Group will oversee strategic communications, media outreach, project announcements, award submissions, speaking opportunities, partnership strategy and ongoing marketing communications.