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Home»Business & News»Dominant in Europe, AM Golf launches in North America
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Dominant in Europe, AM Golf launches in North America

Golf Business NewsBy Golf Business NewsJanuary 12, 2026No Comments3 Mins Read
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SARASOTA, Florida – Dominant in 17 countries across Europe, AM GOLF has launched in the U.S. and Canada as the first, new and only one-stop, all-inclusive app for golfers, and affordable, robust management software for golf courses and clubs, and other golf businesses.

Each product is surgically designed to effortlessly manage all aspects of professional and personal golf lives.

The AM GOLF differentiation:

  • Golfers – Finally, players have a single-destination app to manage their official handicaps; book tee times; access and register for newfound golf tournaments near and wide; communicate with golf buddies and make like-minded golf friends; catalog and track skills improvements, scores and wages; buy and sell golf merchandise; and so much more.
  • Golf Course and Club Operators – Built for those seeking sound fundamental business tools, AM GOLF management software economically and simply powers their businesses intuitively and without unnecessary bells and whistles of larger providers, squarely fitting needs without requiring toggling between screens.
  • Golf Organizations – Small to large golf associations, federations, tours and similar governing bodies use AM GOLF’s simple, in-app tools to manage their membership programs, including official handicaps and events, and build communities among their members, partners and related constituencies.
  • Other Golf Businesses – Product manufacturers and service providers, including golf travel companies, leverage AM GOLF’s user base of high-avidity, obsessed golfers to highlight and sell their offerings in-app.

“The rapid adoption among our four distinct yet overlapping user bases has been extraordinary,” said Adrian Satmarel, Co-Founder and CTO of AM GOLF.  “Everyone satisfies their professional and personal golf needs in one place versus the complexity of several apps and screens.”

AM GOLF solves nagging problems and annoyances:

  • Golfers – The average player has more than 20 golf apps on his or her phone, most serving only a single function or two containing only partial information desired, thus taking 30 minutes versus 30 seconds to research desired info if even achieved.
  • Golf Course and Club Operators – The average operation uses six different / siloed, outdated, inactionable platforms to manage its business, bloating its infrastructure from the imposition of maneuvering from screen to screen and manually input data, while paying for functions they don’t use.
  • Golf Organizations – The average membership group is challenged by staying in touch with members 24-7-365 in a meaningful way because there isn’t a single app in the marketplace that broadly tracks and informs all that’s important to golfers.
  • Other Golf Businesses – The average new, emerging and even established golf product manufacturer and service provider is forced to drain their already insufficient resources by integrating with too many apps, most containing only occasional golfers and consumers.

Additionally, AM GOLF is an in-demand, outsourced resource for golf companies that don’t have the bandwidth or team to build tech components crucial to their golfer offerings and operating proficiency.

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