Nearly 200 apparel and lifestyle brands to showcase Spring 2027 collections, July 26–29 in Frisco, Texas
FRISCO, Texas – A curated mix of nearly 200 emerging and established apparel and accessory brands will connect with retail buyers and PGA of America Golf Professionals at the 2026 PGA Buying Summit, July 26–29 at the Omni PGA Frisco Resort & Spa, during a critical window for Spring 2027 assortment planning. Event details and registration are available at PGABuyingSummit.com.
As golf apparel shifts toward lifestyle-driven products and faster buying cycles, retail buyers are making key assortment decisions earlier in the season, often before broader product direction is fully established. The 2026 PGA Buying Summit offers early access to a distinctive lineup of established and emerging apparel, accessory, and golf lifestyle brands selected to match consumer demand and next-season direction.
Reflecting golf’s ongoing cultural evolution, participating companies range from next-generation lifestyle brands, such as Quiet Golf, Devereux Golf, Palm Golf Company, and Students Golf, to crossover and contemporary apparel labels including Fabletics, Tommy John, Tuckernuck, and UNRL, anchored by established industry leaders including J.LINDEBERG, Greyson Clothiers, Holderness & Bourne, HUGO BOSS, and Johnnie-O.
This year’s Summit also places particular focus on crossover apparel trends, women’s product categories, and modern merchandising strategies shaping today’s golf retail landscape. Fashion-forward elements, including the event’s new “Gwop Meet at the Summit — curated by Troy Aguila,” further reflect how golf-inspired style and product preferences continue expanding into everyday wear.
A full directory of participating brands and a collections “look book” is regularly updated at PGABuyingSummit.com.
For buyers, the Summit provides an opportunity to evaluate collections while product direction is still taking shape and before broader market trends fully emerge. Direct conversations with brand leaders allow attendees to provide feedback on assortment strategy, fabrications, fit and line depth ahead of final production decisions, helping shape retail offerings for Spring 2027.
The Summit supports PGA of America Golf Professionals across the country as retail strategy becomes increasingly connected to overall facility performance and member experience. Product selection now plays a larger role in how facilities position themselves to a more style-conscious and diverse golf consumer, and the Summit’s brand lineup reflects that continued evolution across the business of golf.
“The PGA Buying Summit takes place at an important point in the buying cycle when retailers and PGA of America Golf Professionals are making critical assortment decisions for the following season,” said PGA Shows Event Director Lisa Langas. “The curated mix of brands gives attendees an early opportunity to evaluate product in person, connect directly with brand teams and gain insight into the trends and lifestyle influences shaping the next generation of golf retail.”
The four-day format is built around meaningful interactions. Invitation-only ONE2ONE Buying Appointments connect buyers with relevant brands for focused discussions, followed by two days of open ballroom exhibits that allow for deeper evaluation of collections and merchandising strategies. The structure keeps the focus on product evaluation, fit, and merchandising strategy.
National-level education complements the brand experience, connecting retail trends and consumer behavior to merchandising strategy, facility operations, and business performance. Sessions addressing artificial intelligence, retail planning, operations and executive management will provide practical insights for buyers and PGA of America Golf Professionals navigating a rapidly evolving retail environment.
The Summit stands out with elevated peer networking events each day that create informal opportunities for connections across brands, buyers and industry leaders. From the first night’s Welcome Reception to the vibrant Summer Jam in the PGA District and the upscale Fashion Show, attendees will have multiple opportunities to connect with peers, fostering meaningful conversations and informed decisions.
The PGA Buying Summit is open exclusively to qualified buyers, PGA of America Golf Professionals and industry leaders. There is no event registration fee for qualified professionals through July 2.
PGA of America Golf Professionals, LPGA Professionals and International PGA Members register for the event at no charge throughout the registration schedule. Event details and registration are available at PGABuyingSummit.com.
Additional event announcements will be shared in the coming weeks. In collaboration with the Omni PGA Frisco Resort & Spa and Visit Frisco, attendees and their families will have access to special destination experiences during their stay.