Long-term plan will integrate Foresight Sports technology throughout its global network of brands
SAN DIEGO, California – Foresight Sports, the leading developer of professional-grade launch monitors, has become the official launch monitor partner of Callaway Golf and Topgolf Entertainment Group.
Strengthening an already long-established relationship between the two companies, the newly announced official partnership will further extend the use of Foresight Sports’ launch monitor technology throughout Callaway Golf’s Tour and sales channels, as well as accelerate the pace of availability throughout Topgolf Entertainment Group, which includes Topgolf owned and operated golf entertainment venues and Toptracer’s global portfolio of partner’s range and golf course properties.
According to Foresight Sports’ Director of Sales, Rick Cuellar, the new partnership offers immediate benefits for Callaway’s global community of players.
“Anyone following the current trends in the industry understands that golf has become a massively data-driven sport,” Cuellar said. “From watching the pros on Tour to hitting shots on the home range to playing a round on a golf simulator, everyone wants to know their performance numbers.
“Callaway Golf has partnered with Foresight Sports because, when it comes to club and ball launch performance analysis, they recognize that our technology delivers shot data with the highest level of quality, accuracy, and reliability. Combining this with Toptracer’s industry-leading ball flight performance analysis delivers unmatched data to the golfer.”
Callaway Golf will immediately begin incorporating Foresight’s Tour-dominating GCQuad launch monitor and all-new GC3 personal launch monitor into its Topgolf facilities, including select venues and Toptracer-equipped ranges.
The partnership will also provide attractive benefits to Toptracer Range owners – which alone commands a presence in over 600 locations globally and is growing fast. Both launch monitors deliver industry-leading ball and club performance data, and their small form factors combined with calibration-free setup equate to the perfect data-delivery solution from the outdoor range to the indoor simulator.
Ben Sharpe, Global President of Toptracer, considers the new partnership a perfectly timed intersection of technology and opportunity.
“One of the key opportunities inherent in this agreement is integrating Foresight into Toptracer locations with a singular objective – to provide more data,” Sharpe said. “This partnership combines Toptracer’s most accurate ball flight technology with Foresight’s most accurate club and launch data technology.
“The justification for this is simple – we know the marriage of our two technology platforms and data will produce an experience that is greater than the sum of its parts.”