Buffalo Groupe, Oswego Creative merge to strengthen video content capabilities

Oswego brings over 30 years of expertise in branded storytelling, video strategy and production. Known for its collaborative culture and impactful visual content, the nine-member team will operate under the Oswego Studios name while working closely with Buffalo’s creative team to deliver enhanced video offerings for both current and future clients.

“Buffalo Groupe was founded on the idea that golf and other highly engaging ‘escape’ industries serve as powerful marketing tools,” said Kyle Ragsdale, CEO of Buffalo Groupe.  “Our list of clients and dedicated team members have confirmed our strategy. Oswego’s gift of visual storytelling is a natural evolution of our capabilities and provides us with exciting new opportunities to partner with our clients.”

Originally founded by Bob Mizke, father of current Chief Financial Officer Kathryn Giarratano, Oswego remains a family-run studio now led by Kathryn and her husband, Dominic Giarratano. 

Oswego’s client base spans a wide range of industries beyond Buffalo’s traditional footprint in golf and hospitality, giving Buffalo immediate access to new sectors while reinforcing its commitment to premium lifestyle brands.

“We’ve admired Buffalo’s vision and how they’ve integrated specialty agencies without compromising authenticity,” said Dominic Giarratano, President and CEO of Oswego Creative. “We’re excited to scale our creative output while staying true to our roots as storytellers and collaborators. This merger also presents incredible opportunities for our team to grow alongside a larger creative community, take on more ambitious work, and push our craft further than ever before. 

“We’re proud to be joining a group that shares our values and creative spirit.”

Buffalo Groupe was formed when Buffalo Agency spun out from Billy Casper Golf in 2019. Since then, it has grown through several acquisitions, including Rawle Murdy (Charleston), 54 Brands (Charlotte), Longitudes Group (Portland), The Friars Golf Society (DC), Baseball’s World Series of Golf (Pebble Beach), and Sports Marketing Surveys (Palm Beach). 

Buffalo’s “Herd” of 100 professionals serves a roster of clients boasting some of the most well-known golf and hospitality brands in the world, including USGA, Omni Hotels, ECCO, Johnnie-O, Club Champion, Casa de Campo, Southworth, Golf Channel, and more.