Release of co-branded TOUR B X celebrates shared goal to drive authenticity and diversity in golf
COVINGTON, Georgia – Bridgestone Golf, the No. 1 Ball-Fitter in Golf, today announced a new collaboration with Eastside Golf. The collaboration celebrates Eastside Golf’s mission to inspire the culture and promote diversity and consists of custom printed TOUR B X golf balls in a limited-edition package.
The launch of the product is just in time for the Eastside Golf Invitational, which will be played at Liberty National on September 16.
“It is very cool to be working with Eastside Golf,” said Dan Murphy, President of Bridgestone Golf. “Not only are they great to work with, but Eastside is also growing the game of golf, and they are doing it in a way that is authentic to their brand, and we are proud to be partnering with them on this collab.”
Eastside Golf is a lifestyle brand dedicated to driving change in the game by inspiring the culture, promoting diversity, and staying true to its authentic roots. Founded in 2019 by Olajuwon Ajanaku to provide funding to support his professional golf career, Eastside Golf has grown quickly into a dynamic lifestyle brand worn by celebrities and professional athletes including Patrick Mahomes, Chris Paul, and former President Barack Obama.
Under the leadership of Ajanaku and his co-founder Earl Cooper, both of whom played on the Morehouse College golf team, Eastside Golf is changing the perception of golf to reflect that it is a game for everyone, making the sport more open and welcoming for anyone who wants to be a part of the community and experience the lifelong benefits of the sport.
“The TOUR B X is an incredible product and we’re honored to have our Swingman logo featured on these high performing golf balls,” said Ajanaku. “As a professional golfer myself, I know how important it is to have a ball you can count on, and now with Bridgestone, we’re offering golf balls that not only perform on the course but also bring an element of style and authenticity to the game.
“Collaborations like this are key to furthering our efforts to change the perception of golf and reinforce that this is a game where anyone can show up as their authentic self and feel confident and welcome on the course.”
The collaboration is part of a broader relationship between Bridgestone and Eastside Golf, under which Bridgestone serves as a community partner to the brand, partnering on and further supporting Eastside Golf’s initiatives to increase access and support greater equity in the game.
Key focus areas include driving local community access and participation, spotlighting golf talent and programs at Historically Black Colleges and Universities (HBCU) and the Advocates Professional Golf Association (APGA), and creating more opportunities to bring in new, diverse audiences and players to the sport.
The Bridgestone Golf X Eastside Golf limited edition 2024 TOUR B X ($54.99/dozen) will feature the Bridgestone logo on one side of the ball and the Eastside Golf Swinging Man logo on the other and will come in limited edition packaging. The dozen boxes will be available on bridgestonegolf.com, eastsidegolf.com and at select retail locations.
For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.