ATLANTA, Georgia – Bobby Jones Links, an Atlanta-based club management and advisory services company, has been selected to manage Searcy Country Club, a private country club in Searcy, Arkansas.
This partnership marks the company’s sixth club management addition for 2022 and its first in Arkansas.
“After a thorough analysis of the club’s financials, deep assessment of the market, competitive set review, and listening to the Board’s goals, we’re confident that we can make a difference at Searcy Country Club,” said Doug Hellman, President of Business Development.
“We are contacted by many private club Boards, golf course owners, and investors and focus on partnering with clubs where our expertise can bring significant value.”
Searcy Country Club, located 45 minutes northeast of downtown Little Rock, has served generations of members. Bobby Jones Links will continue many of the club’s valued traditions while introducing new programming and enhanced food and beverage experiences geared toward younger members and families.
In collaboration with 2021 Arkansas PGA Teacher of the Year Bruce Baxley, new player development initiatives will be explored, including youth camps, introduction to golf clinics, and family nights on the range with food and entertainment.
Bobby Jones Links’ team will also guide the Board of Directors on executing a multi-faceted long-range capital plan that includes upgrades to the 18-hole golf course and 15,000 sq. ft. clubhouse as part of the club’s strategic focus on continual improvement and enhancing the value proposition of being a member.
“The board did extensive due diligence when vetting Bobby Jones Links for this partnership,” said Tim Blansett, Club President, and second-generation member. “In our discussions, it was apparent that they not only have the expertise to enhance our club’s financial performance and membership satisfaction, but they also spent considerable time really understanding our club and our goals.
“Ultimately, we believe we have a true partner in Bobby Jones Links.”
Founded in 1962, Searcy Country Club is a private club that offers members an exceptional golf opportunity at the 18-hole, 6,488-yard, par-71 parkland style course characterized by treelined fairways and well contoured putting greens.
The club also offers a complete package of amenities, including three tennis courts, food and beverage dining, a pool with a splash pad, and other recreational activities.