Fulton will handle customer engagement, content development, product testing, and more
FORT WORTH, Tex. ( Jan. 22, 2019 ) – As one of the game’s most iconic brands, Ben Hogan Golf Equipment Company is enjoying a strong resurgence backed by a unique factory-direct business model that provides tour-quality, high-performance golf clubs at a fraction of competitive brand pricing.
Today, with an ever-growing following among serious golfers, and on the heels of multi-million-dollar sales growth in 2018, the Company has announced the signing of nationally recognized golf instructor, Travis Fulton, as a brand ambassador.
Named a Top ranked teacher by Golf Digest, while also serving as a consistent Golf Channel analyst and contributor to PGA Tour platforms, Fulton has emerged as a golf industry instruction leader and boasts a strong following among serious golfers. As a brand ambassador for Ben Hogan Golf, the Company will utilize Fulton in a variety of capacities, including customer engagement, content development, product testing and more.
Fulton will also utilize his active social media platforms to promote the Ben Hogan Golf brand and products.
“Travis Fulton is an accomplished golf instructor with a devoted following among golfers who closely align with the products offered by Ben Hogan Golf,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Travis brings our brand a wealth of knowledge and a unique understanding of the game. We are fortunate to have him as a strategic advisor and somebody that will help us keep our finger on the pulse of serious players. We think he has the credibility and charisma to be a great addition to our team of brand ambassadors.”
White adds, “At a time when the retail golf equipment market has driven prices to unprecedented levels, brand ambassadors like Travis will help promote the Ben Hogan Golf’s direct-to-consumer business model. He can help us explain how we are able to offer tour-quality golf clubs to golfers at hundreds of dollars less than they would pay for competitive brand products in the mark-up driven retail sector.
“We want serious golfers to know that we are not beholden to retail sales cycles and shelf re-sets, and we bring products to market only when they are worthy of the legendary Ben Hogan’s signature, as we will never compromise quality.”
Fulton, who has gained acclaim teaching the game at multiple locations, including Pablo Creek Golf Club and Jacksonville Golf & Country Club in Jacksonville, Florida, and at Victoria National in Evansville, Indiana, is a key part of Golf Channel’s on-air instruction, which includes co-hosting “Morning Drive.”
Previously, Fulton had been the Director of Instruction for TOUR Academy, including TPC Sawgrass, World Golf Village & others, and served as a regular guest on the PGA Tour Network on SiriusXM Radio.
During his career, Fulton has worked alongside some of the game’s best teachers including: Hank Haney, Michael Breed, Martin Hall, Todd Sones, Billy Harmon, Craig Shankland, Lynn Blake, Chuck Evans and Scott Sackett, among others. He has complemented his instructional expertise by becoming certified in the geometry and biomechanics of a golf specific motion, as well as in club fitting, golf fitness and junior golf development.
Recognized for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, Ben Hogan Golf is planning a series of 2019 new product introductions to complement its existing line-up that includes the Fort Worth Black and White irons, PTX irons, Edge irons, Equalizer wedges, VKTR hybrids and Ft. Worth HI utility irons. To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.
About Ben Hogan Golf Equipment
The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online at www.benhogangolf.com exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices.