NEW YORK, NY — B. Draddy, the lifestyle and golf apparel brand renowned for its effortlessly refined aesthetic, is proud to announce a new collaboration with Elijah Craig Bourbon, the iconic Kentucky bourbon brand affectionately known as “The Father of Bourbon.”
Together, these two pioneering American names introduce a limited-edition apparel collection that embodies the shared values of craftsmanship, heritage, and innovation.
“This collaboration is about more than just co-branding; it’s about connecting two legacies of craftsmanship,” said Chad Delp, CEO of Summit Golf Brands, parent company of B. Draddy. “Like Elijah Craig, we believe that great things take time, precision, and passion. Every stitch, every label, and every detail in this collection reflects that shared pursuit of better.”
Rooted in authenticity and timeless design, the B. Draddy x Elijah Craig Small Batch Collection unites the worlds of elevated apparel and premium bourbon. The collaboration celebrates what both brands hold dear: premium materials, meticulous attention to detail, and a pioneering spirit that honors the classics while innovating for today.
This partnership introduces embroidery and screen-print applications across select men’s and women’s B. Draddy styles, including polos, layers, and outerwear. Each piece features cross-branded iconography inspired by Elijah Craig Bourbon’s storied history and visual identity, with exclusive labels identifying the collection.
Custom embroidery designs include heritage-inspired artwork such as bourbon bottles, cocktail motifs, and the signature Elijah Craig script.
