CARLSBAD, California — ARETERA Golf, a rising innovator in premium golf–shaft engineering, is responding to market demand from fitting partners, domestic and abroad, with an expansion to its mid-active and extremely popular shaft model, EC1.
EC1, known for its incredible feel and unmatched torsional stability, is extending its Blue profile to the 85g weight class for 4 and 5 flexes. This creates additional fitting opportunities for strong hitters off the tee and higher-lofted fairway woods alike.
Launched in 2024, EC1 has exceeded expectations as players gravitate toward the familiarity of a mid-active profile, while experiencing tighter dispersion, better transfer of power and more overall distance.
“Much like the game of golf, we believe deeply in constant and continual improvement while in pursuit of product excellence. Our goal is to meet players where they are and unlock outcomes they’ve never seen. Extending the tried and true EC1 delivers on that promise, providing fitters more opportunity to optimize player performance with the utmost confidence in their equipment.” — Chris Elson, Co-Founder
Key Features of EC1:
- Premium Materials: We utilize premium, ultra-high modulus, exotic fibers including the use of a proprietary blend of fibers woven into a flat, spread tow weave called POWERGRID™ – delivering unmatched stability without adding weight.
- Advanced Architecture: Our Coreless Design eliminates the industry standard of a bias core and instead integrates bias plies throughout the shaft wall from the inside out providing inertial balance between bending stiffness and torsional stability.
- Build Precision: Our fine-tuned engineering techniques, utilizing up to 4 times as many material plies, yield a balanced, concentric and consistent product.
The addition of EC1 Blue 85g lifts the product family to a generous 27 weight and flex combinations to accommodate a variety of swing types and player profiles. Now, players can benefit from a consistent feel throughout the entire top end of the bag from 45g to 85g options, driver to 9 wood.
ARETERA Golf designs and manufactures high-performance golf shafts using advanced materials and engineering principles typically reserved for aerospace and elite sporting applications. Dedicated to creating equipment that elevates a golfer’s natural abilities, ARETERA combines precision, technology, and craftsmanship to deliver products trusted by fitters and players worldwide.
The name ARETERA is derived from the Greek word “Arete”, a Greek philosophy centered around “Excellence in everything you do,” and is built into their brand DNA.
Curiosity, inquiry and passion for innovation collectively drive us to challenge the status quo — to push the boundaries of engineering — along our quest for unmatched performance.
www.areteragolf.com