All signs point to a vibrant 70th PGA Show week, Jan. 24-27 in Orlando

FRISCO, Texas  – The 70th PGA Show will bring together PGA Professionals, golf leaders, industry executives and retailers from around the world to meet with more than 800 golf companies at the Orange County Convention Center in Orlando, Jan. 24-27.  

Following two years of business disruptions by the global pandemic, all indicators point towards a vibrant PGA Show Week packed with opportunities to test and source the latest golf innovations, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the $84 billion golf industry.

The PGA Show, organized by PGA Golf Exhibitions and the PGA of America, began in the trunks of cars at a winter golf tournament in 1954 and has grown into golf’s longest running and largest global business gathering.

“Like many in our global golf community, I can’t wait to return to Orlando to launch a New Year for the business of golf and meet with peers during our industry’s most significant business event and the largest annual gathering of PGA Professionals,” said PGA President John Lindert. 

“PGA Show Week represents a key opportunity for us all to experience and source the latest innovations, develop our professional networks, share best practices, enhance our knowledge through the education platform and connect in person. Our professional community, the sport and business of golf are always better from our industry-wide collaboration at the PGA Show.”

PGA Show Demo & Fitting Day 

Orange County National Golf Center

PGA Show Week officially begins with the golf industry’s annual professional demo day, the PGA Show Demo & Fitting Day, returning to the massive circular range of Orange County National Golf Center (OCN) in Winter Garden, Florida, on Jan. 24. The day-long Demo & Fitting Day, produced in partnership by the PGA Show and PGA Magazine, will provide important education and product testing of the latest equipment and technology, and opportunities for PGA Professionals to learn from experts in coaching, clubfitting and range operations.

The industry-only event concludes with an industry-networking happy hour. PGA Show Demo & Fitting Day is open exclusively to PGA/LPGA Professionals and media, 9 a.m. – 12 p.m., and open to additional industry professionals registered for the PGA Show, 12 p.m. – 5 p.m.  

70th PGA Show 

Orange County Convention Center

PGA Show Floor

The PGA Show commences on Jan. 25 at the Orange County Convention Center with a brief opening ceremony at 8:15 a.m. and welcome by PGA of America President John Lindert, PGA of America CEO Seth Waugh and U.S. Ryder Cup Captain Zach Johnson. Following the ceremony, the doors will open to more than 800 companies, from emerging ventures and veteran manufacturers to the games’ most recognizable brands, to create the world’s largest business-to-business golf event.

Golf’s top companies and market-leading brands, along with more than 250 exhibitors new to the PGA Show, are introducing thousands of new products and services to drive golf retail in 2023.

Industry Presentations

In addition to the busy marketplace across the expanse of the Show Floor, PGA Show days are full of professional learning opportunities during exhibitor and industry presentations. The PGA Industry Stage powered by CapTech will offer a full schedule of diverse programming from the PGA of America in collaboration with golf organizations, business leaders, top coaches, players and architects. The Golf Fitness, Wellness & Instruction stage will feature complimentary education sessions presented by TPI and the Golf Fitness Association of America, with supporting sponsors Life Fitness and Technogym. The Inventors Spotlight pavilion and stage will offer entrepreneur and inventor education sessions and product pitch panels, each Show day. PGA Professionals, college students and second-career professionals can connect with employers right on the Show Floor in the new golf industry Career Zone featuring company recruiting activations, employer-led panel presentations and networking events. Golf fashion retailers can see the latest collections in motion on the runway during the Live Fashion Show on Wednesday, Jan. 25, at 5:30 p.m. in the Fashion Lounge. Golf and resort facility operators can learn more about on- and off-course amenities improvements, plus attend daily programming on the new Pickleball Court, sponsored by Acrytech. Additionally, many exhibitors are hosting merchandising educational seminars for invited PGA Professionals.

Show Floor Features

A dynamic 2023 PGA Show Floor features interactive destinations to personally engage attendees with company products and services including, the PGA Professional Hub where members can centrally access Association and partner benefits and programming while showcasing PGA Frisco, the new home of the PGA; the Equipment Test Center, sponsored by Clubhouse Events, featuring 44 testing bays and a 3,750 square-foot putting green; a centralized New Product Zone for a one-stop shopping of the newest golf merchandise; the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Wellness & Instruction area; an Adaptive Golf CenterCareer ZoneClub Amenities Pavilion and Golf Travel Pavilion.

Special Events & Appearances

Once again PGA Show Week will have a full schedule of special events to bring industry peers together, including PGA Professional Appreciation Happy Hours on Jan. 24 and Jan. 26; the live Fashion Show on Jan. 25; a golf industry first look at The Long Game, with special guests Director Julio Quintana and lead actor Dennis Quaid, on Jan. 26;  daily live broadcasts from Show Floor studios by Golf Channel, CBS Sports HQ, Sirius XM PGA TOUR Radio and Fairways of Life; various awards recognition programs by the PGA of America, LPGA and PGA of Canada, National Golf Course Owners Association and the Association of Golf Merchandisers; and multiple exhibitor events on the Show Floor and throughout Orlando in the evenings. 

Many exhibiting companies will host renowned PGA teachers, PGA and LPGA touring professionals and celebrities at the PGA Show. To date, some of the 2023 PGA Show commitments include Matt Fitzpatrick, Zach Johnson, Brad Faxon, Jim Furyk, Justin Leonard, KH Lee, Paul McGinley, Brooke Henderson, Lexi Thompson, Blair O’Neal, Danielle Kang, Annika Sorenstam, Stacy Lewis, Sherri Steinhauer, Madelene Sagstrom, Kyle Berkshire, Jim Nantz, Butch Harmon, JoAnne Russell and more.

Special Show events and exhibitor events are updated regularly at PGAShow.com

Educational and Industry Programming

The 70th PGA Show also features a heightened focus on providing golf business and operations best practices, career development workshops, teaching and coaching instruction and retail merchandising sessions through industry-led education and industry programming. PGA Show Week educational opportunities begin with the PGA Teaching & Coaching Summit, Jan. 22-23, followed by the National Golf Course Owners Association Golf Business Conference, Jan. 23-25, the AGM Golf Retail Conference on Jan. 24 and the PGA Education Conference, Jan. 24-27.  Complimentary PGA Professional workshops also will be offered daily in the PGA Member Business Center at the PGA Show.

PGA Professionals are able to earn up to 30 PDR credits through participation in the PGA Show Education Conference, additional PGA Show Week educational programming, and various PGA Show and PGA of America programs. 

Attendance

In addition to the thousands of PGA Professionals, retailers and golf industry executives who are making plans to attend the PGA Show, more than 750 media professionals are planning to report from the 2023 PGA Show. Among the attending media, Golf Channel will report live from the PGA Show each day during their Golf Today programming to a worldwide audience; SiriusXM PGA TOUR Radio network will originate more than 15 hours of live and recorded programming from the PGA Show; CBS Sports HQ will be streaming multiple live programs and news segments each day from the event; and Fairways of Life will stream 90 minutes live from the Show Floor each morning. Golf enthusiasts also can follow the latest daily happenings from the PGA Show by following #PGAShow and connecting with the PGA Show at TwitterInstagram and  Facebook.

Attendance at the 70th PGA Show is restricted to PGA Professionals and golf industry personnel.  Attendance and registration guidelines are available at PGAShow.com.  There is no event registration fee for PGA, LPGA and International PGA Professionals. While early complimentary registration for qualified golf industry professionals ended Dec. 16, 2022, industry personnel will incur a $75 event registration processing fee through Jan. 23, 2023, and a $195 fee at the PGA Show through Jan. 27, 2023.

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