Company creates headwear, apparel, accessories to celebrate June 4 global event

NEW BEDFORD, Mass. (June 2, 2019) – AHEAD announces it is an official merchandise partner supportingWomen’s Golf Day (WGD), scheduled for Tuesday, June 4.  AHEAD joins more than 50,000 women and girls, 900 golf courses and 52 countries around the world participating in this international one-day event, which was created to engage, empower, and support women and girls through golf.

Promising to be the largest single-day celebration of women’s golf, this year’s WGD is buoyed by a new partnership with the ANNIKA Foundation, the charitable foundation of Annika Sörenstam, who won 89 international tournaments— including 72 LPGA events and 10 major championships—during her stellar professional career (1992-2008).  AHEAD and Sörenstam have enjoyed a long-standing partnership, with the golfing legend exclusively wearing AHEAD apparel on the course.

“AHEAD is especially proud to join thousands of women and girls in many countries by supporting this initiative,” said Anne Broholm, CEO, AHEAD. “And, we applaud WGD founder Elisa Gaudet for partnering with our long-time friend Annika Sorenstam to increase the event’s exposure to help impact more women and girls through the game of golf.”

AHEAD’s official WGD merchandise includes headwear, polo shirts, and bag tags, all designed in the official event colors of cardinal and white. Golf courses participating this year that wish to carry AHEAD merchandise should send an email to

Venues can still register to host an event for Women’s Golf Day 2019 by and going to “Register a Location.”

In addition to its relationship with Women’s Golf Day, AHEAD has forged many other key partnerships, including with the Kentucky Derby, Westminster Dog Show, and the United States Tennis Association, as well as numerous golf partnerships, including the USGA, PGA of America, PGA Tour, Nicklaus Companies, Arnold Palmer Enterprises, and ANNIKA Foundation. 

For more information about AHEAD, visit To access the company’s online shop page, visit


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