New men’s golf lifestyle brand built on natural, traceable materials debuts its first full collection
DALLAS, Texas – Olydoe, a new men’s golf lifestyle brand, has announced the launch of its Fall 2026 Collection. Founded on the belief that golf happens in nature, Olydoe was built on the idea that the clothing worn on the golf course should honor that connection through natural, traceable materials like Supima cotton, merino wool and TENCEL.
The collection is designed to perform like technical fabric while looking and feeling like neither.
After years playing golf throughout the Midwest, founder Scott Matthews grew frustrated with the interchangeable pro-shop polo that relied heavily on polyester blends and set out to build something different: a brand rooted in natural fibers that could deliver the comfort, character and performance golfers expect, while keeping them more connected to the game itself.
“Our approach is intentionally understated,” Matthews said. “We focus on thoughtful fit, lasting comfort and quiet details rather than trends or unnecessary embellishment. Every piece is designed to feel as natural as the materials it’s made from.”
The Fall 2026 Collection centers on three natural fibers, each doing a specific job: Supima cotton, merino wool, and TENCEL.
The fabrics that make up the collection include cashmere, a cotton-linen blend, merino ponte knit, luxe pima cotton, merino aire, pima piqué knit and Supima hollow cotton.
- • OG Supima Hollow Golf Polo, $110: Built with hollow cotton technology that pulls moisture away from the skin for a natural, polyester-free performance. Launches for Fall in Cotton/Blue/Twilight, Cotton/Windward Blue and Cotton/Brown/Blue.
- • Oxford Pique Polo, $110: A soft piqué knit polo finished with a classic Oxford stripe detail. Available in six colorways: Ghost Gray/Oceana, Oceana/Summer Blue, Oceana/Sparrow, Snow White/Oceana, Snow White/Sparrow and Snow White/Ghost Gray.
- • Luxe Pima Long Sleeve, $115: A Pima cotton mid-weight polo with a soft hand-feel, breathability and stretch that moves easily through changing temperatures. Offered in Ghost Gray, Snow White, Oceana and Sparrow.
- • Merino Ponte Quarter Zip & Vest, $185: Built from a 320 gsm 100% Australian merino wool ponte knit for natural thermal regulation, durability and structured stretch. Available in Blueberry, Rock Ridge Gray, Sand and Highland Green.
- • Merino Aire Hoodie, $145: A merino wool and TENCEL™ blend for a smoother drape, added softness and thermal regulation. For Fall, available in Pineneedle, Rock Ridge Gray, Blueberry and Windward Blue Heather.
- • Merino Aire Polos, $125 (short sleeve) / $130 (long sleeve): The same merino-TENCEL™ blend in a polo, offered in short and long sleeve. Available in Blueberry, Pineneedle, Windward Blue Heather and Rock Ridge Gray.
- • Italian Cashmere Sweater, $340: A 100% cashmere piece sourced from a family mill in Northern Italy, finished with a micro-rib texture that resists pilling and layers cleanly under a blazer or over a polo. Available in Navy Blue, Sage Green and Dune Brown.
The Fall 2026 collection is available online at www.olydoe.com and at select pro shops and private clubs.