NEW YORK, NY – Summit Golf Brands, home to B. Draddy and Zero Restriction, is proud to announce a new partnership with Coolmore, naming both brands Preferred Apparel Providers of one of the most prestigious organizations in thoroughbred racing and breeding.
The agreement marks an exciting expansion for Summit Golf Brands into the world of horseracing.
Headquartered in Tipperary, Ireland, Coolmore is widely regarded as the world’s preeminent thoroughbred breeding operation, with major international bases including Ashford Stud in Kentucky and significant operations in Australia.
Renowned for producing global champions and standing elite stallions, Coolmore holds the unique distinction of standing American Pharoah and Justify, the only two living US Triple Crown winners.
Central to the operation is Ballydoyle, Coolmore’s world-class training center in Tipperary. Long regarded as the global benchmark for thoroughbred preparation, Ballydoyle has produced a record 18 Epsom Derby winners.
Today, under the mastery of legendary trainer Aidan O’Brien, the facility continues to set the standard for elite performance, blending traditional horsemanship with modern innovation.
Through the partnership, B. Draddy and Zero Restriction will outfit members of the Coolmore and Ballydoyle teams. The collaboration will also come to life through custom co-branded apparel, online capsule collections, and on-site activations at marquee events including the Kentucky Derby.
The relationship, which has developed organically over time, is grounded in shared values of heritage, innovation, and a commitment to uncompromised quality. As two family-owned businesses, the partnership is a natural alignment of cultures dedicated to being the best in their respective fields.
“From the horse to the course, and everywhere in between” – the apparel sits at an intersection where luxury design meets comfortable performance, offering a uniquely versatile wardrobe suited to any setting.
“Coolmore is a defining name in thoroughbred racing and breeding, known globally for its standards of excellence,” said Jack Lessing, President of Summit Golf Brands. “We’re proud to formalize a relationship that developed naturally over time, rooted in our shared identity as family-led organizations that value performance and tradition.”
“Partnering with Summit Golf Brands is an exciting step for our team outfitting and merchandise offering,” said David O’Loughlin, Director of Sales at Coolmore. “The combination of versatility and exceptional quality makes it a natural fit for us. In SGB, we have found a partner that mirrors our own pursuit of excellence, and we are looking forward to bringing this premium collection to our supporters worldwide.”
Discover the Coolmore Collection at bdraddy.com.