Partnership highlights the drive and decision-making behind high performance on and off the course
ATLANTA – Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, and the Ladies Professional Golf Association have announced a new multi-year partnership naming Sage the Official Finance Software Partner of the LPGA.
Sage’s solutions are built to champion high performance in all its forms and partnering with a league defined by some of the most disciplined and focused athletes in the world is a natural extension of that commitment.
In this partnership, Sage and the LPGA will come together to showcase how elite athletes, who are business leaders alike, navigate competitive pressure, make complex financial decisions, and pursue sustainable success.
“This partnership is about more than sport – it’s about shared values,” said Mark Hickman, Managing Director of North America at Sage. “The LPGA and Sage both believe in breaking down barriers, championing high performance, and empowering women to lead, whether that’s on the golf course or in business. We’re excited to tell new stories about leadership, resilience, and growth, and bring those lessons to life for our customers and partners.”
As a Sage customer, the LPGA will also highlight its real-world use of Sage solutions, reinforcing Sage as the choice of champions both on and off the course, beginning with LPGA’s Chief Financial Officer and Treasurer Mary Salter at Sage Future, where she will participate in a keynote panel on high performance.
“As a longtime user of their technology, I’m excited about the powerful tools Sage brings to the table,” said LPGA Chief Financial Officer and Treasurer Mary Salter. “Their solutions will help us streamline operations, enhance decision-making, and continue to foster a high-performance environment. This partnership reinforces our commitment to the business side of sports, where effective financial management is key to achieving long-term success.”
Sage will be the presenting sponsor of a unique content series following LPGA athletes, in different stages of their career, who embody high performance and knocking down barriers to drive growth. The series will explore how they leverage their ambitions and determination to be the best in their field, showcasing the strategic, financial, and business insights that drive long-term success.
“We’re proud to partner with Sage, a company that shares our commitment to excellence both on and off the course,” said Liz Moore, Interim LPGA Commissioner. “Our world-class athletes are not only exceptional golfers, but also small business owners. They manage their schedules, travel, and logistics while competing at the highest level, and they rely on effective business solutions to stay organized and perform at their best.
“We look forward to collaborating with Sage to showcase how financial performance and strategic decision-making are integral to success in both golf and business.”
The LPGA expands Sage’s growing North America sports sponsorship portfolio, which also includes Major League Baseball. A high-performing partnership rooted in shared values and storytelling, this collaboration will help build meaningful brand awareness for Sage across the LPGA’s growing and loyal fanbase.