World No. 1 golfer Scheffler and PGA Tour champion Kim join funding round as equity investors
ASPEN, Colorado – GolfForever, which offers golfers of all ages and abilities access to an at-home training system developed by world-class doctors and fitness experts, today announced it has closed a $10 million Series A funding round led by Clerisy, a consumer growth equity fund. Scottie Scheffler, the world’s No. 1 golfer, and PGA Tour winner Tom Kim both joined the round as equity investors and serve as GolfForever brand ambassadors.
GolfForever will use the new investment to accelerate its expansion through new industry, athlete and retail partnerships, a multi-state mobile experience tour and a series of other planned activations and events, and research initiatives that will impact its users and golfers worldwide. The GolfForever Training System is currently available through the brand’s own e-commerce site, Amazon and more than 900 retail doors, including Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and golf clubs and courses nationwide.
“GolfForever was founded with a mission to help golfers of all levels and experience improve their bodies, so they can improve their games and play without pain or injury at every age and for as long as possible,” said Jeremy James, DC, CSCS, Founder and CEO of GolfForever.
“We’re thrilled to join forces with Clerisy and Scottie and Tom, two of the world’s greatest golfers, to accelerate our growth and enable more players to reach and maintain their full potential and enjoy the game for years to come.”
More than 400 PGA Tour and LPGA Tour pros, along with thousands of amateur golfers, use GolfForever to increase their flexibility, strength, balance and rotational power for more speed and consistency in their swings, and to avoid the pain and injuries that are common to golfers. The LPGA additionally created a groundbreaking partnership with GolfForever, equipping all tour players with GolfForever Swing Trainers, app memberships and onsite training at tournaments as the cornerstone of the LPGA fitness program.
GolfForever is the first golf-specific training and wellness program that pairs portable equipment with a mobile app offering streaming instruction co-developed and presented by some of the top golf trainers and medical experts in the world. The AI-powered GolfForever app customizes each golfer’s exercise routines based on a proprietary strength and flexibility test. This results in personalized warmups, daily workouts and recovery plans to help each user maximize performance.
“GolfForever is a vital part of my daily warmup and fitness routine, and a key contributor to my success over the past two years,” said Scottie Scheffler. “I’m proud to help bring our training system to players everywhere, whether you’re a pro like me or a weekend golfer. Every golfer should use it.”
Aside from Scheffler and Kim, GolfForever’s brand ambassadors include PGA Tour pros Zach Johnson, Justin Leonard, Ryan Palmer and renowned instructor Rick Smith, who has worked with Jack Nicklaus, Phil Mickelson and Vijay Singh, among many others.
“The game of golf is growing across the globe and GolfForever has created a new category in the sport which gives men and women of all ages and skill levels access to the same expertise and daily training as the pros on the PGA and LPGA Tours,” said Lisa Myers, Co-Founder and Managing Partner of Clerisy. “The sport’s growth is being propelled by a number of tailwinds, including increasing longevity, rising numbers of outdoor enthusiasts, and interest in on- and off-course experiences among younger and more diverse players.
“GolfForever was created by medical professionals and expert trainers and the system’s credibility and effectiveness have earned it the endorsement of the sport’s most prestigious players and organizations. We’re proud to partner with Jeremy and the entire team as they bring this unique training system to more golfers at all skill levels.”
GolfForever’s board members and previous investors include Bob Hurst, Vice Chairman of Crestview Partners and former Vice Chairman of Goldman Sachs, Amnon Rodan, Chairman Emeritus of Rodan + Fields, and Howard Jenkins, former Chairman and CEO of Publix Super Markets. Other science and business advisors include Todd Albert, MD and Chief Surgeon Emeritus at the Hospital for Special Surgery; Troy Van Biezen DC, ART, BPE, NASM-PES, TPI-CGFI and PGA Tour Performance Coach; Mark King, CEO of Taco Bell and former CEO of TaylorMade Golf; Mark Ford, Former President, Sports Illustrated Group; and Chris Crowley, who co-authored the New York Times best-seller, The Younger Next Year Back Book, with Jeremy James.