The 2024 PGA Show is shaping up to be its best in several years. Show organizers announced on Oct. 18 that show floor exhibits already exceed the 2023 event.

This story was originally reported by Golf Inc. magazine.

Last year, there were approximately 800 exhibitors, down from 1,000 in 2019, but up from 2022 when it had only 600. The PGA Show, which is organized by PGA Golf Exhibitions and the PGA of America, expects more than 1,000 this year. The 71st installment of the event will be in Orlando from Jan. 23 to 26, 2024.

The show had close to 30,000 attendees in 2023 during the course of the show’s four days, up from 15,000 in 2022. Total attendance hit 40,000 in 2020, before the COVID pandemic put it on hold for 2021.

The PGA Show said additional brands are finalizing participation plans for the limited remaining spaces. The PGA Show Exhibitor Directory is updated regularly at PGAShow.com.

“The PGA Show attracts the largest annual gathering of PGA of America Golf Professionals and is the most significant business event for the global golf community each year,” said PGA of America President John Lindert, PGA Director of Golf at The Country Club of Lansing in Michigan. “From discovering the latest game innovations, networking with some of the Association’s finest Professionals, to attending widespread educational and business programs, our PGA of America Members return from the PGA Show better equipped to improve the everyday golfer’s journey at all levels and influence the growth of the sport.”

In addition to exhibits, the 2024 PGA Show Floor will features interactive destinations, including the Equipment Test Center, featuring 44 testing bays and a 3,750 square-foot putting green; a centralized New Product Zone; the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the Golf Fitness, Wellness & Instruction Pavilion; an Adaptive Golf Center ; the Career Zone for talent acquisition programming and employment interviews; a new Clubhouse Pavilion for products related to golf facility capital improvements and member engagement; the Live Fashion Show; a Golf Travel Pavilion highlighting exciting golf destinations; and the PGA of America Hub, where Members can centrally access Association and partner benefits and attend programming at the PGA Industry Stage. 

In 2024, the PGA Show Floor also will be expanded to create a new concert lounge in Hall E of the Orange County Convention Center for the first annual PGA ShowWinter Jam, an after-hours concert experience featuring a major music artist headliner with additional supporting music acts on Thursday evening, Jan. 25, 2024.

The PGA Week also will include allied industry events, including the AGM Retail Conference (Jan. 23), the PGA Show Education Conference (Jan. 23-26), and the NGCOA’s Golf Business Conference (Jan. 22-24). The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held Tuesday, Jan. 23, at Orange County National Golf Center.

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