Led by Peacock, 150th Open Championship is most-streamed golf event in NBC Sports history

STAMFORD, Connecticut – NBC Sports comprehensive coverage of the 150th Open Championship at St. Andrews across NBC, USA Network and Peacock delivered the second most-watched Open Championship in nearly a decade, averaging a Total Audience Delivery of 2.516 million viewers to make it the second most-watched Open Championship since 2013.

Overall viewership for the 150th Open Championship was up 16% vs. 2021 (2.174 million TAD) and up 27% vs. 2019 (1.983 million TAD).

Sunday’s final round coverage on NBC (9 a.m. – 1:48 p.m. ET) averaged a TAD of 4.725 million viewers – up 12% vs. last year’s final round (4.207 million TAD) – and peaked with more than 7.1 million viewers from 1:30-1:45 p.m. ET, as Cameron Smith completed his come-from-behind victory.

This year’s Open Championship viewership was also up 8% vs. 2015, the last time the event was held at St. Andrews (2.329 million TV-only viewers on ESPN).

Additional viewership highlights from NBC Sports’ 150th Open Championship coverage:

  • Led by Peacock, the 150th Open Championship is the most-streamed golf event in NBC Sports history, totaling 262 million minutes for all four rounds, surpassing 244 million minutes for this year’s U.S. Open and up 95% vs. last year’s Open Championship;
  • Saturday’s third-round coverage (9 a.m. – 3:28 p.m. ET) delivered a TAD of 3.426 million viewers across NBC and Peacock – up 14% from last year’s third round coverage (3.018 million TAD);
  • All four rounds of the Open Championship were the most-watched sports events of their respective days;
  • Live From The Open coverage on GOLF Channel averaged 152,000 to equal last year’s mark as the most-watched Live From The Open since 2017.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.


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