Elisa Gaudet, founder of Women’s Golf Day, puts it plainly: “Women’s Golf Day is stocking the pond we all fish from. Every business in the industry benefits—from locations to PGA Professionals, to manufacturers, travel agents and most importantly women and girls, as we all know the benefits of golf.
“The intent was to celebrate women playing the game and it has gone around the world,” says McWha. “By 2018 it was in 75 countries, all on the same day, with women playing golf, having a bite to eat and enjoying everything about it. This year it is scheduled for the week of May 31 to June 3, and Morningstar has been the only course to do it on the Island.
A Global Platform, A Local Opportunity
Whether you’re a course, a brand, or a destination, WGD offers a turnkey marketing toolkit to grow your audience and increase engagement—without reinventing the wheel.
“This is an incredible global platform for you and your facility to draft off of,” says Sandy Cross, Chief People Officer at the PGA of America. “It’s a toolkit that you can leverage to the benefit of your business.”
Lisa ‘Longball’ Vlooswyk 8-time Canadian Long Drive Champion and long-time WGD Ambassador echoes that sentiment: “I have seen first hand what a difference and impact a WGD event can make on golf facilities and courses in Canada. There are women attending these events who have never swung a club and are now getting excited about golf.”
From First Swing to Legacy
“Women’s Golf Day is a celebration of the journey from picking up your first club to inspiring the next generation,” says Jennifer MacKinnon of Earl Grey Golf Club. “From my first swing and into my professional career, I’ve seen the power of community and support in this sport.