DALLAS, Texas — Uneekor, a global leader in golf simulation and technology, today announced the opening of its new Global Innovation Center in Dallas on Sept.23. Marking a major milestone in the company’s commitment to advancing the future of golf, the new facility will focus on accelerating innovative product development, software engineering, AI-driven performance tools, and advanced quality testing.
The Dallas facility will serve as the hub of Uneekor’s product development efforts, powering advances behind the company’s most recent breakthroughs — including its lineup of premium overhead launch monitors, and recently launched software-driven, everyday golf platforms, GameDay and AI Trainer, which leverage machine learning to provide golfers with real-time feedback, immersive practice environments, online-play, and data-rich insights.
At the Innovation Center, Uneekor welcomes more robust collaborations with a team of engineers, designers, AI developers, and strategy leaders who will join more than 200+ global employees to pioneer the next generation of golf technology.
The facility includes ten R&D simulator bays and a robotic swing machine capable of producing precise, repeatable swings to test ball and club data at scale. This state-of-the-art setup allows the team to collect high-precision data and ensure the highest level of accuracy and performance in their products.
“At Uneekor, we’re driven to continually redefine what’s possible in golf technology,” said Yun Lee, President and Chief Brand Officer of Uneekor. “Our Dallas location is a massive step for Uneekor’s vision for future growth, collaboration, and leadership in the industry, positioning us to deliver state-of-the-art products that redefine precision and performance, worldwide.”
Uneekor leaders say Dallas was a natural fit for the Innovation Center. The region’s central location, talented workforce, and strong business culture made the Addison community the ideal spot for the company’s U.S. expansion.
“Dallas offers the perfect environment for innovation, collaboration, and growth,” said James Murphy, Global Director of Marketing at Uneekor. “We’re excited to continue to build on our growing presence in the United States and open the door for more opportunities for golfers, coaches, and partners across the country.”
Founded in December 2017, Uneekor has become recognized internationally for its advanced simulation technology. With the launch of the Global Innovation Center, Uneekor is signaling its next chapter — strengthening its U.S. presence and advancing its goal of becoming a household name in golf technology worldwide.