‘Golf, Rinse, Repeat’ campaign proves new model handles all weather conditions
TACOMA, Washington – TRUE linkswear, creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is excited to announce the release of its newest golf shoe, the Lux G. Now available for sale as the brand’s first new footwear model for 2024, the Lux G kicks off a campaign welcoming golfers to ‘golf, rinse, repeat’ which includes its first waterproof women’s model.
The Lux G was designed with style and performance in mind. The TOUR-level model includes a multi-material composition that ensures comfort, durability, and waterproofing. TRUE includes a two-year warranty on every Lux G shoe. The sole’s mountaineering-grade rubber and TOUR-level tread system ensure stability and trust in every swing.
“The Lux G is built to own the water, sand, dirt – pretty much anything else Mother Nature throws at you. Our entirely new upper is designed to remain comfortable, flexible, and most importantly – easy to clean while keeping your feet feeling fresh the entire round,” said TRUE Co-Founder and CEO Jason Moore.
Taking shoe technology to the next level of style and function, TRUE improved its signature Neoprene easy-on collar for a secure, comfortable sock-fit at the top. Designers took great care in implementing comfort in every level of the shoe. The Wanderlux midsole provides a supportive yet cushioned ride.
A padded heel lock system – to ensure stability throughout the swing – and an Achilles heel pad prevents rubbing or any bothersome friction. An antimicrobial EVA comfort insole is essential for long walks on the course.
“Our design team knows golfers love to play in all kinds of conditions, so the Lux G is the new indispensable high-performance, style-forward, waterproof and easy-to-clean shoe for those players who love to let it rip and hold nothing back on the course,” said Moore.
“Every detail, including the meticulous design of the full-traction rubber sole, of this shoe has been engineered for support, performance, and incomparable comfort.”
Lux G models are available in men’s and women’s, with an MSRP $175. Colors Available: Black, Grey, White, women’s exclusive Soft Rose.
For more information on TRUE and its new products, visit www.truelinkswear.com.
