LONDON, United Kingdom — Signaling the start of a partnership between Pitch and TRENDYGOLF, a worldwide leader in fashion for professional and amateur golfers, the 2,300 square foot space will present a golf retail experience unlike anything else in London.
Open seven days a week, the TRENDYGOLF Concept Store has been meticulously planned to offer a luxurious, boutique style shopping environment together with unparalleled levels of customer service. One to one personal shopping and virtual shopping experiences are on offer, while corporate branding is also available.
The store will stock men’s and women’s apparel from renowned brands such as adidas, Hugo Boss, G/FORE, J.Lindeberg, KJUS, Malbon, Manors, Peter Millar and Ralph Lauren – many of which are only available at a limited number of retail outlets across the UK.
Meanwhile, the store’s ‘shoe wall’ will feature an extensive list of top-of-the-range options from a wide variety of brands and styles – including Footjoy, Nike and Puma – ensuring maximum comfort on the golf course as well as Pitch’s advanced simulator bays.
The Concept Store will also host key events and activations across a busy calendar, with regular appearances from brand ambassadors as well as limited exclusive product launches throughout the year.
TRENDYGOLF’s partnership with Pitch is set to continue later in 2025, with a second Concept Store coming to the under-construction Pitch Manchester in the north-western city’s Goods Yard.
Spanning two floors and 15,000 square feet, Pitch Wharf will boast 11 state-of-the-art simulator bays as well as two bars and a kitchen serving Pitch’s distinctive ‘18 Greens’ menu. The facility will also feature a private members’ lounge, waterside terrace and space for regular live performances from DJs.
Elliot Godfrey, co-founder and CEO of Pitch, said: “The TRENDYGOLF Concept Store is one of the things that will set Pitch Wharf apart. Our goal at Pitch is to offer an exceptional golf experience to people who live in the city, and with Pitch Wharf – and soon Pitch Manchester – that extends to retail, with so many incredibly well-regarded brands already in the store’s lineup.”
Ian McLeod, founder of TRENDYGOLF, added: “As a brand, Pitch shares so many of the values that TRENDYGOLF was built on: style, inclusivity, innovation and a passion for consistent quality. We have no doubt that their venues are the perfect place to open TRENDYGOLF Concept Stores and bring our online experience into the physical world in a way that does so much more than a standard shop.”
Founded in 2004, TRENDYGOLF set out to revolutionize golf fashion, blending style with performance for a diverse range of players. The brand stocks a carefully curated collection of some of the most respected names in golf apparel, sold via a streamlined online store and shipped worldwide.