Golf learning center adds state-of-the-art, brand-agnostic fitting technologies created on Hilton Head Island

HILTON HEAD ISLANDSouth Carolina – The Sea Pines Resort, home to three outstanding golf courses, including Harbour Town Golf Links, site of the PGA Tour’s RBC Heritage Presented by Boeing, has taken another step forward in golf amenities with the addition of SwingFitAI Club Fitting to its award-winning Golf Learning Center.

Developed locally on Hilton Head Island, SwingFitAI is the first artificial-intelligence-powered swing-fitting system in golf. Working with 8 cameras recording 360 frames a second (collecting more than 30,000 data points per swing) SwingFitAI helps the Golf Learning Center’s master fitters better understand how the golf club and shaft interact with each golfer’s unique tempo and movement.

Unlike other club-fitting systems, SwingFitAI utilizes both body and club data from the entire swing, along with a proprietary AI powered fitting algorithm. This patent pending combination helps a golfer hit a higher percentage of good shots, rather than simply optimizing the ball flight on the best ones. A SwingFitAI fitting starts with the golfer taking swings with a defined set of control shafts, producing nearly half a million data points that are measured against a proprietary set of variables to recommend optimal combinations of club and shaft. Those are then tested on the driving range, providing visual and radar-measured results.

“There’s nothing like SwingFitAI, in how it works with Gears motion-tracking system, for great fittings,” says Tim Cooke, Director of Instruction at The Golf Learning Center and a Golf Magazine Top 100 Teacher in America. “Golfers only have so much time and stamina when they come in for a fitting, and other systems require so many swings that they get tired and lose focus. With SwingFitAI, we’re able to know sooner—and more accurately—the best shaft-club set-ups, and the golfer still has the energy and interest to actually hit them on the range and see the results.”

After the fitting, clubs are hand assembled by master club builders to exacting tolerances. This ensures that the clubs play as well on the course as they did in the fitting.

SwingFitAI is calibrated to work with all the major brands of clubs and shafts, and is constantly updated to the newest models.

Guests of The Sea Pines Resort can easily book a SwingFitAI fitting.

The SwingFitAI system and fitters have garnered numerous awards, including Golf Digest Best Club Fitters since 2015, Golfcom 25 Elite Clubfitters 2019, and Golf Magazine 50 Best Clubfitters in 2020.

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