NASHVILLE, Tennessee and PALM BEACH GARDENS, Florida – TGL presented by SoFi, the primetime, team golf league, announced Hankook Tire as its latest Founding Partner and first-ever Official Tire Partner.
This represents the second new, multi-year partnership for TGL’s second season, which returns this winter with its opening match Sunday, Dec. 28 on ABC, the broadcast network debut for the league.
“We are thrilled to join TGL as a global sponsorship partner for Season 2,” said Sanghoon Lee, President & Co-CEO of Hankook Tire & Technology. “Through this partnership, Hankook Tire aims to expand our premium brand value and cutting-edge technology by connecting with the world of sports entertainment, while further strengthening our leadership as a global mobility innovator.”
“As momentum builds for Season 2 of TGL presented by SoFi, we’re continuing to add to the broad spectrum of new global sponsorship partners, including Hankook Tire as our latest Founding Partner,” said Jason Langwell, Chief Revenue Officer, TMRW Sports.
“We’re eager to work with Hankook on innovative broadcast integrations within TGL’s matches that will be unveiled this season and welcoming them to SoFi Center as a hospitality destination for their partners and guests.”
Hankook Tire’s partnership includes unique integrations into TGL’s match broadcasts, as well as national ad spots,broadcast visible feature integrations tied to competition, digital and social media content, and in-venue hospitality.
As a leading tire manufacturer, Hankook is TGL’s fifth Founding Partner. It joins a roster of Founding Partners, including Best Buy, Businessolver, Genesis, and Shriners Children’s, as well as SoFi as TGL’s Presenting Sponsor and Naming Rights Sponsor for SoFi Center.