‘Lamkin100’ Stamp pays homage to a century of innovative materials, design ingenuity
WIXOM, Michigan – SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, is proud to announce that the next generation of groundbreaking golf club grips that incorporate more than a century’s worth of design ingenuity and technical innovation, is coming in the spring of 2025.
With the new REVL family of golf club grips, SuperStroke will unveil how its designers have thoughtfully and strategically taken the very best attributes of the storied Lamkin product line (which SuperStroke purchased in May 2024) and merged them with SuperStroke’s incomparable feel, performance, durability, and purpose-driven grip designs.
The result is the industry’s most versatile, ultra-premium, high-performance family of golf club grips.
Each REVL grip combines SuperStroke’s cutting-edge design with Lamkin’s legendary engineering, creating a line that blends legacy with innovation to redefine the standard for club grips in the industry.
“REVL is the culmination of finest design and material innovations in the golf club grip space,” said SuperStroke CEO Dean Dingman. “With the expertise gained from acquiring Lamkin and their 100 years of engineering excellence, we’ve created a clearly defined grip family that redefines performance, durability, and feel. We are excited to get SuperStroke REVL grips into the hands of golfers around the world.”
Introducing REVL
A revolutionary product line deserves a name that celebrates its uniqueness, innovative design, and craftsmanship, so REVL has been designed to signify a turning point in the way golfers purchase and use their golf grips. The new SuperStroke REVL grip line offers three distinct options—Fusion, Player, and Comfort — designed to meet the needs of every golfer. Whether the player prioritizes control, durability, or comfort, there is a REVL grip tailored for their game.
Reimagining Lamkin’s Enduring Classics
The 2025 SuperStroke club grip line will also feature designs based on iconic Lamkin grips, the Crossline 2.0and the Crossline 2.0 Full Cord.
Honoring an Iconic Brand: The Lamkin 100 Badge
As an homage to the legacy elements from Lamkin that have gone into the design of the new SuperStroke REVL line, each REVL grip is stamped with “Lamkin 100” badge, a logo located on the butt end of each grip, that signifies the ultimate standard for club grips that draws on a century of manufacturing excellence and craftsmanship.
Tour Championed and Instructor Approved
Golf fans can look forward to PGA TOUR pros like Jordan Spieth, Patrick Cantlay, and Justin Rose promoting SuperStroke REVL grips starting this season, giving millions of viewers a firsthand look at the precision and control these grips provide.
Top instructors and SuperStroke brand ambassadors Cameron McCormick and Phil Kenyon, as well as popular social media golf influencers Good Good, will play REVL grips, highlighting their performance on the course.
Keep an eye on https://superstrokeusa.com for upcoming announcements about SuperStroke’s anticipated line of REVL golf club grips.
