Partnership with world-renowned pro golfer and his LIV Golf team marks the brand’s re-entrance into performance golf
BOSTON and WEST PALM BEACH, Florida – Reebok, the iconic and irreverent sports culture brand, and Bryson DeChambeau and his LIV Golf team Crushers GC, this week announced a long-term partnership designating the company as the “official apparel and footwear sponsor” of DeChambeau and the team.
The latest pillar in Reebok’s return to sport, the signing marks the brand’s re-entry into the Performance Golf category.
Coming in March 2025, Reebok will tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance golf shoe.
As captain of Crushers GC, DeChambeau’s team is one of the most consistently successful in LIV Golf League’s short history. Joined by teammates Paul Casey, Charles Howell III, and Anirban Lahiri, Crushers GC won the 2023 Team Championship in Miami and has five total team victories.
The entire Crushers GC team will debut in head-to-toe Reebok apparel and footwear on the course in 2025 including polos, outerwear, pants, shorts, and golf shoes. The official Crushers GC team kits will be available for purchase in March 2025 on Reebok.com and at LIV Golf events.
“I’m proud to partner with Reebok to usher in the brand’s return to golf. When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit,” said Crushers GC Captain, Bryson DeChambeau.
“With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”
One of golf’s biggest stars, DeChambeau has two major titles to his name and 13 total professional wins including two individual titles on LIV Golf League in 2023 (LIV Golf Greenbrier and LIV Golf Chicago). DeChambeau also tied the record for lowest round in an elite-level men’s professional golf tournament with a 58 in the final round of The Greenbrier in 2023.
As a Reebok athlete, DeChambeau will also be seen training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons.
“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition,” said Todd Krinsky, Reebok CEO. “Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”
DeChambeau is redefining the game of golf with fresh energy and an accessible approach. Playing the game with great dedication, passion and purpose, he has garnered a fanbase of new-school athletes and is introducing golf to an entirely new audience.
With a commitment to grow the game of golf beyond the traditional consumer, DeChambeau and Reebok will launch a variety of irreverent digital and social creative content plus consumer activations that highlight the partnership’s new approach to golf. Focusing on accessibly priced products for the newer and younger golf consumer, plus support to those with limited access to the game.
Ahead of the SS25 Performance Golf launch, fans can shop Bryson’s first curated collection, “Bryson’s Picks,” including his favorite training gear including the Nano X4 and FloatZig 1, on Reebok.com/content/golf.