CARLSBAD, California – PUMA GOLF has introduced the new 30904 Collection, an apparel, headwear and footwear capsule honoring the first major golf tournament of the season.
The collection features items for both men and women in a stunning Luso Green and signature Puma Warm White with nods to the most storied venue in golf—such as the first major of the year’s iconic zip code and Georgia peaches—subtly positioned throughout.
After learning that less than one percent of people win the lottery to experience the first major of the year in person, PUMA Golf was inspired to bring the “Aw Man Corner” to life. Paying homage to the second-best seat of the week, the 30904 Collection celebrates everything that the “aw man corner” is about, capturing the energy of watch parties everywhere—from living rooms to local courses.
The centerpiece of every gathering, this capsule brings the first major of the year to the off-course patrons.
“The 30904 collection brings the tournament to life in a way we have never seen before,” said Chris MacNeill, director of golf apparel and accessories at PUMA Golf. “This week has a unique way of bringing the entire golf world together and our goal was to create pieces that belong in those moments shared with family and friends.”
The men’s line showcases an assortment of products, including the Luso Green polo featuring an azalea-inspired design, the Warm White 30904 hoodie and t-shirt, and Luso Green shorts. Highlights of the women’s collection include a striking sleeveless dress alongside a CLOUDSPUN fleece sweatshirt.
Rounding out the collection is a selection of caps along with limited edition PUMA Suede G Shoe in Luso Green and Warm White.
In addition to the 30904 Collection, PUMA Golf is also releasing a video series on all their social platforms celebrating the 10th anniversary of PUMA Golf ambassador Danny Willett’s monumental major victory. The six-episode series reflects on Willett’s legacy, the years since that life-changing win, and his love of the game ahead of his 12th start at the first major of the season.
The new 30904 collection is available at retail and online now.
For more information, please visit pumagolf.com.