ATLANTA and Northbrook, Illinois– PGA TOUR Superstore, the country’s leading specialty golf retailer, continues its nationwide expansion by signing a lease for a new 30,000 square foot store in Northbrook, Illinois, located at 1072 Willow Road, Northbrook, IL in the Willow Festival Shopping Center.
The location will be a new clubhouse for the North Shore and greater Chicago area with an immersive retail and practice environment designed for players of all skill levels.
Inside, visitors will find custom club fittings, same-day Fit & Go services and expert club repair. Eight trackman-powered simulators will support fittings, instruction and practice, complemented by an 850 square-foot indoor putting green. In addition, a dedicated simulator showroom will showcase more than a dozen launch monitors and simulator systems, allowing customers to compare technology and find the ideal setup for their game.
“We’re thrilled to bring PGA TOUR Superstore to Northbrook, a community that truly embodies the spirit of the game,” said Troy Rice, CEO of PGA TOUR Superstore. “The North Shore is home to some of the most passionate golfers in the country, and we’re excited to create a destination where players of all skill levels, from scratch golfers to beginners and weekend warriors, can find the largest and latest selection of gear, improve their game and connect with others who share their love for golf.”
Beyond the tech, the store will offer an unparalleled selection of men’s, women’s and juniors’ apparel and footwear, perfect for transitioning from the first tee to everyday life.
“At Regency, our strategy is rooted in curating a thoughtful mix of leading retailers that connect with our customers’ lifestyles,” said Nick Koglin, Vice President and Market Officer for Regency Centers. “PGA TOUR Superstore combines category leadership with a dynamic, hands-on retail experience, making it a natural fit for a golf-centric community like the North Shore of Chicago.
“With more than 90 nearby courses and a passionate golf culture, PGA TOUR Superstore’s addition reinforces Willow Festival’s role as a premier North Shore destination while advancing our long-term merchandising vision and better serving the community it serves.”
The new Northbrook location promises to elevate the local golf scene with a state-of-the-art retail and practice environment. Conveniently located just a short drive from area courses like Deerfield Golf Club and the Glen Club, the store will cater to golfers from North Shore and beyond.
A grand opening is anticipated for Fall 2026, with an official date to be announced.