PONTE VEDRA BEACH, Florida and NEWPORT BEACH, California – The PGA TOUR and Chipotle Mexican Grill have announced a new marketing partnership that designates Chipotle as the Official Mexican Restaurant, as well as the Official Burrito, Bowl, Tacos and Quesadilla of the PGA TOUR and PGA TOUR Champions.
“Chipotle has a dedicated following among PGA TOUR players and fans alike, and we’re pleased to begin integrating their brand across our platforms with this new marketing partnership,” said Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships.
“Chipotle saw a natural integration of its popular menu items through both fan-favorite players and unique features on our app and website, and the PGA TOUR is excited to officially welcome them into our valued group of partners.”
Through the agreement, Chipotle will sponsor the “Hot Streak” feature on the PGA TOUR’s mobile app and website. “Hot Streak presented by Chipotle” will highlight key stretches and turning points in real time and reward fans with Chipotle through the PGA TOUR’s socials.
“Partnering with the PGA TOUR is a natural fit for us because our real food is already a mainstay in many top players’ routines, both at home and on the road,” said Chris Brandt, President, Chief Brand Officer at Chipotle. “Our goal is to tap into this existing passion among the golf community and deliver creative executions to elevate fan experiences throughout the TOUR season.”
Six-time PGA TOUR winner and fan favorite Max Homa along with Maverick McNealy, a Top 25 player in the world rankings, will continue to serve as brand ambassadors. This season, they are joined by fellow TOUR pro David Ford, a longtime Chipotle superfan.
Last year, Chipotle and Homa collaborated on a limited-edition Cobra Foil-Wrapped Burrito Head Cover and Ball Bag for fans, which Homa showcased at the Memorial Tournament presented by Workday before the products quickly sold out online. In 2024, Chipotle introduced limited-edition green foil burritos at its Augusta, Georgia, locations, and Homa famously tested his burrito-wrapping skills with the green foil.
“It’s great to see the TOUR and Chipotle officially come together for this partnership,” Homa said. “I’ve had a blast partnering with Chipotle these last couple years, sporting cool Burrito headcovers at TOUR events and frequently visiting local Chipotle restaurants when I’m traveling. I’m looking forward to sharing my favorite meal with the rest of the golf world.”
“I couldn’t be more excited to see Chipotle partnering with the PGA TOUR,” said McNealy. “Chipotle has always been a part of my routine at tournaments, especially with those quick turns around late-early tee time splits. It’s a reliable and enjoyable source of fuel to keep me at my best every week.”
Chipotle’s partnership with the PGA TOUR is part of the brand’s Real Food for Real Athletes platform that focuses on supporting athletes across all levels by providing proper nutrition through real food and fresh ingredients.