MIDLAND, Michigan (Feb. 6, 2021) – From golf balls to building products and smart devices, consumers demand high-performing plastics at work, home and at play. In response, Dow has combined its materials science expertise with Callaway Golf Company to deliver next generation golf balls formulated with a PARALOID Impact Modifier from Dow.

The newly released ERC Soft and Supersoft golf balls from Callaway Golf, an industry leader in golf equipment and innovation, feature a hybrid cover infused with a PARALOID Additive and a proprietary blend of SURLYN Ionomers from Dow. This dynamic, multi-material composition of the golf ball shell and core promotes key player benefits, including long distance, exceptional spin, softer feel and short game control.

“The Dow and Callaway teams bring together unmatched R&D expertise and a profound understanding of the game and those who play it to create the latest innovation in golf ball technology,” said Ian Drake, global technical director, Dow Plastics Additives. “New and bold collaborations such as this are key to advancing science, as well as the adoption of innovative technologies that can better the world of sports and beyond.”

“This new Hybrid Cover with a PARALOID Impact Modifier from Dow creates a high-performance, multi-material golf ball construction,” said Callaway Global Golf Ball Director, Jason Finley. 

“In our ERC Soft and Supersoft Golf Balls, this innovative cover promotes high launch and low spin characteristics for long distance, great feel, durability and outstanding control to help benefit a wide range of players. And thanks to PARALOID, we are able to deliver all of this with exceptional ball speed and spin performance.”

Dow’s portfolio of PARALOID Additives enables the formulation of specialty high-performance compounds and composites and offers excellent compatibility with other resins when mixed by various melt processing techniques. 

In addition to durable goods such as sporting equipment, PARALOID Additives strengthen and toughen a broad range of thermoset and thermoplastic polymer systems for building products, automotive, and electronics applications with properties that are critical to withstand the most challenging conditions.

“The new offerings from Callaway exemplify the strength and versatility provided by PARALOID Impact Modifiers,” said Khalid Ali, global marketing director, Dow Plastics Additives. 

“We are also excited to see our PARALOID brand featured so prominently by Callaway in the new golf ball packaging; it’s a true testament to the value Dow’s unique technologies bring to the market.”

The Supersoft golf balls will be available at retail on February 4th. The ERC Soft golf balls will be available at retail on feb. 25th.

For more information about the PARALOID portfolio of impact modifiers from Dow, visit www.dow.com/en-us/brand/paraloid.html




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