BUFFALO, N.Y. (July 12, 2021) – OnCore Golf is providing golfers with complimentary ELIXR tour golf balls for trial at select courses featuring Swing King’s innovative video-capture hole-in-one contests.
The partnership is the first of its kind combining advanced gamification technology, products, and experiential/digital marketing. Following their attempts at aces to win cash and other prizes, Swing King golfers receive exclusive OnCore-sponsored promotions.
OnCore Golf’s ELIXR tour ball is a multiple winner of Golf Digest’s “Hot List” gold award. It features a unique three-piece, cast urethane composition with a perimeter-weighted design for straighter and longer drives, tighter iron play, as well an enhanced feel around the green. The ball has been played at the Masters, U.S. Open and numerous Tour events globally.
“The foundation of our partnership with Swing King is the exceptional rate of positive reactions we get following a golfer’s first experience with OnCore golf balls,” says Keith Blakely, Chairman and CEO of OnCore Golf.
“Roughly 90 percent of golfers who try any one of our suite of highly-engineered balls for the first time are surprised by their outstanding performance and tell us that they’re likely to switch from their current brand to ours. The Swing King contests are a great platform for us to utilize in introducing OnCore to golfers around the country.”
Swing King hosts hole-in-one and closest-to-the-pin contests on Par 3 holes at more than 350 golf courses, country clubs and resorts across America. It positions high-tech, fully automated cameras on Par 3 holes to capture video of the swing, ace, and celebration.
Golf courses with Swing King technology deliver guests and members fun and excitement while generating meaningful, incremental revenue for course operators. More than $3,000,000 in prizes have been awarded to Swing King contestants who have made over 425 holes-in-one.
“Perhaps the greatest championship moment for golfers is the hole-in-one and that’s a big reason Swing King is the optimal experiential platform for product marketing,” offered Mike Jakob, CEO of Swing King.
“We’ve been approached by several golf ball brands but felt that the opportunity for our golfers to try, buy and become OnCore loyalists represented the ideal fit. OnCore, like our organization, has been committed to deploying the best in technology to deliver more enjoyment to golfers of all skill levels. We are excited about the collaboration.”
Course owners and operators interested in learning more and benefiting from the Swing King/OnCore partnership are invited to contact info@swingking.com for further information.