JACKSONVILLE, Florida – The Notah Begay III Junior Golf National Championship is excited to announce an exclusive sponsorship deal with Skechers, The Comfort Technology Company, that will position the global footwear leader as Golf Shoe Partner.
This landmark partnership with a top-tier international brand marks a significant milestone in junior golf sponsorships.
As golf shoe partner, Skechers will gift every junior golfer participating in U.S. and Canadian Championships with pairs of Skechers Golf shoes providing young athletes with access to their signature Comfort That Performs range—premium golf footwear designed to deliver both performance and comfort on the course.
This partnership reflects Skechers’ commitment to supporting the next generation of golfers and fostering their growth in the sport. The collaboration will officially kicked off at the Northern California Regional Final in Morgan Hill, California last week.
The NB3 JGNC, a worldwide series of junior competitive events currently entering its sixth year, consists of a two-stage qualifying format that culminates in a 54-hole National Championship that is televised on Golf Channel. The JGNC has also expanded their reach and includes many international countries.
The JGNC now hosts one of the biggest Canadian Championships in the country taking place in Montreal and broadcasts the event on TSN+ and RDS TV.
“We are excited about the new partnership because of the value it will bring to all our families,” said Notah Begay III. Allowing our players access to Skechers through their products is a game changer for our juniors. Skechers believes that the next generation of golfers deserves the same access to world-class shoes that they offer to the pros. This partnership is a natural fit — we’re united by a passion for performance, precision, and helping young athletes reach their full potential.
“Partnering with the Notah Begay III Junior Golf National Tour gives us the chance to support young athletes at a pivotal stage in their development,” said Michael Greenberg, president of Skechers. “These juniors represent the next generation of champions, and Skechers is proud to provide them the comfort they need to inspire confidence and sharpen performance.”
The exclusive partnership represents a shared commitment to nurturing the next generation of golf talent by providing them with unparalleled resources and opportunities. Through a comprehensive media strategy—including broadcast visibility on Golf Channel, targeted email marketing campaigns, and dynamic on-site activations—this collaboration underscores Skechers’ dedication to empowering young athletes.
By aligning with the NB3, Skechers is not only enhancing the junior golf experience but also solidifying its role as a champion of youth development in the sport.