DENMARK – Danish footwear and leather goods brand ECCO presents its Autumn/Winter 2025 collection. For the accompanying campaign, ECCO announces record-breaking golfer Lydia Ko as the face, a meaningful evolution of her pre-existing role as an ECCO Golf ambassador.
Walking is at the heart of what ECCO does, with the brand on a mission to show that the simple act of a stroll with friends or a solo hike is about more than keeping fit – it’s about connection. Chiming with the ECCO’s ‘Made for Every Step’ mantra, Lydia is renowned for the poise she possesses both on and off the course.
The embodiment of confidence, grace and quiet power, she has assuredly built up an impressive career and reputation by bringing resilience, focus and courage to every step of her journey. For Lydia, it’s not just about winning – it’s about moving forward.
Epitomising the versatility and authenticity at the core of ECCO, Lydia shows how the collection’s hero styles – like the sturdy but sleek ECCO METROPOLE OSLO loafer – can shift from on course to off. It’s an adaptability that resonates way beyond golfing. As Lydia proves, when you put comfort first, every step of the journey becomes a little easier.
“When I first tried ECCO, they were definitely the most comfortable golf shoes I’ve ever worn – which really matters when you’re on your feet all day. And now it’s really cool to see ECCO trying out new colours and styles. More and more I see people casually wearing ECCO, to the office, dinner, wherever. It’s really exciting to see the brand evolve while staying true to its traditional aspects.” – Lydia Ko.
Born in Seoul and raised in New Zealand, Lydia reached No. 1 in the world rankings at just 17, the youngest player ever to do so. No stranger to accolades, she is a multiple Olympic medallist (including Gold at the 2024 Games), a regular contender on the LPGA Tour, with over 20 professional wins – including multiple major championships – under her belt.
A trailblazer for young women in sport, Lydia’s determination, strength and purpose are just as important as the trophies and medals.