Using data-driven insights, Golfstix is helping golfers save money, find the right clubs, and play better golf
SAN DIEGO, California — Golfstix, a San Diego–based golf technology and commerce platform, is redefining the secondary golf market with an AI-powered marketplace built specifically for the modern golfer.
By combining intelligent club fitting, high-end customization, and seamless multi-channel selling, Golfstix bridges the gap between expensive professional fittings and the fragmented world of peer-to-peer marketplaces.
While sneaker and streetwear enthusiasts have long benefited from dedicated, authenticated marketplaces like StockX and GOAT, golfers have been forced to navigate generic platforms such as eBay and Facebook Marketplace. Golfstix changes that by delivering a dedicated ecosystem tailored to the technical demands of golf equipment buyers and sellers.
“Golf clubs are not one-size-fits-all. Fitting is critical but often ignored in the used market,” said Steve Cox, Founder of Golfstix and former co-founder of a publicly traded fintech company. “We built Golfstix to provide value far beyond the transaction. Using data-driven insights, we help golfers save money, find the right gear, and ultimately play better golf.”
Golfstix is more than a listing site; it is a purpose-built technology stack designed to optimize both performance and liquidity in the used-club market:
- MY FIT Technology – An AI-powered tool that analyzes swing speed, skill level, and personal specs to match golfers with specific marketplace listings that best fit their game.
- Data-Rich Product Pages – Every product page goes beyond basic photos, providing detailed information such as launch, spin, and performance characteristics to support smarter purchasing decisions.
- X-Channel Integration – For power sellers, Golfstix offers real-time eBay synchronization, enabling inventory to be managed across platforms with a single interface.
- ClubBuyer Service – A white-label golf club value guide and trade-in platform for retailers, fitters, and golf courses, providing instant offers and free shipping while driving high-quality inventory and sales into the Golfstix marketplace.
To create a true end-to-end solution, Golfstix integrates Golfstix Studio, a professional customization and club-building service. Buyers can purchase any listing—new or used—and have it custom-built to their personal specs or upgraded with new components such as grips and shafts before it ships to their door.
This combination of marketplace liquidity, fit intelligence, and custom build capability gives Golfstix a differentiated position versus both traditional retailers and generic resale platforms.
With a leaner fee structure than general marketplaces and a built-in loyalty rewards program, Golfstix is rapidly capturing share from traditional resellers. The company also operates Golfstix Studio, a physical retail warehouse and Trackman-powered simulator facility in San Diego, providing a “phygital” presence where golfers can shop pre-owned gear, play, and practice under one roof.
As golf participation continues its historic surge and equipment prices climb, Golfstix is positioned to become the primary destination for the tech-savvy golfer seeking value, performance, and confidence in every purchase. The company is now preparing for its next strategic investment round to accelerate platform scaling, marketing outreach, and technical development.