Re-imagining golf culture with a fresh take, the first-ever Hypegolf Invitational presented by Callaway made its debut in Korea on April 24 at the prestigious Ildong Lake GC, Pocheon.
From artists, creatives, musicians, to professionals, golfers of all experience levels came together to enjoy the full-day event that blended style, interactive installations, friendly matches, DJ performances and culinary experiences.
From the iconic views of Ildong Lake to the experiential activations on the course, Hypegolf Invitational presented by Callaway energized and connected the Hypegolf community in Korea to embrace a forward-thinking interpretation of the sport.
The event kicked off with Callaway’s driving range experience for players to warm up before their rounds and test out its latest equipment. Along the breathtaking 18 holes at Ildong Lake GC was an impressive lineup of installations from top brands, including high-performance luxury SUV displays, hands-on demos of electric bicycles, first-hand experiences of the latest model of golf simulator and more.
Friendly matches, such as the longest drive, closest to the pin and hole-in-one contest spurred a competitive and fun atmosphere catered to players of every skill level.
Music, style and food played a vital role in the event, as non-golfers were also invited to partake in the festivities. AOMG’s DJ Collective AOMIX, the leading Hip-hop and R&B record label in Korea, curated a lineup of DJs, which included headliners such as Spray and DJ co.kr, to spin at the event.
Golfers were encouraged to bring their style to the green with a special prize awarded for the best-dressed player. Throughout the course, a wide variety of food and beverage trucks were available; from savory options to sweet treats, the event ensured that players had everything to recharge and refuel.
“The successes of our Hypegolf Invitationals in the U.S. and Japan have inspired us to continue in bringing this elevated experience to our golf community in Korea,” said HJ Son, Senior Director at Hypegolf. “Through the lens of culture and our partnership with Callaway, we continued our efforts to curate a one-of-a-kind platform for golfers of all levels of experience to connect, discover and enjoy the sport in their own unique way.”
“At Callaway, we’ve always been committed to leading the way and pushing boundaries on what’s possible in the world of golf. Hypegolf Invitational presented by Callaway was a truly immersive celebration of this vision, bringing together golfers of all levels and backgrounds to experience the latest innovations from Callaway, style, music and much more on the course.
“We are pleased with the reception today and hope we have inspired golfers in Korea to embrace their passion for golf in new and exciting ways,” says SangHyun Eugene Lee, Representative Director at Callaway Golf Korea.
Hypegolf Invitational presented by Callaway offered a first-of-its-kind golf experience in Korea, all in collaboration with exciting brands such as Callaway, BMW, Lotte Department Store, Nongshim, Jackson Pizza, Bang & Olufsen, Jimmy Choo, Amore Pacific, Parasuit, Cake Bike, Damun, Full Swing Golf, METABEV, Monster, No Stress Burger, Nam Young Tak, Original Beer Company, Positive Hotel, The Booth and Yoo Young Wook Barbeque Lab.