Beloved golf brand welcomes 2026 by celebrating the moments between the shots and continuing its explosive period of growth
DALLAS – Good Good Golf, the leading golf brand at the intersection of media, community, and premium products, welcomed the new year with a new ad campaign, new look, and a new slate of exciting announcements while at the PGA Show in Orlando, FL.
“There’s More to Golf” is the first campaign from the beloved brand, traditionally known for building its brand through YouTube and social content, which was developed by industry veterans Daniel Beaudoing and Brian Linder, and directed by standout Mike Medoway. The campaign is the first project from the new Dallas-based agency, This Will Be Good, a start-up from Beudoing and Linder.
The spot takes viewers through the timeline of golf, placing Good Good at the epicenter of change from the old guard and traditions of the game toward a sport that has become inclusive, fun, and fresh. “There’s More To Golf” reflects the truth that the Good Good guys were early to discover and document on their YouTube channel; the power of golf lies in all the moments often glossed over in traditional formats – the camaraderie, banter, prep, and genuine reactions to the highs and lows of the never-ending pursuit of perfection.
“Good Good has always been community-first, with a commitment to growing the game regardless of who is playing it,” said Mike Medoway. “I related to this, and wanted to capture it in the spot. We’re celebrating not only where the game has been, but where companies like Good Good are taking it.”
Alongside the anthem spot, Good Good also launched a new website, a clean, elevated platform for fans to shop, stay up to date on the latest events, and storytell around the latest drops and collabs.
The campaign debuted in tandem with the PGA Show, one of the most important days on the calendar for golf retail brands. That launch plan signals the shift of Good Good’s ambitions from a niche social brand to a powerhouse in the golf industry. According to CEO Matt Kendrick, “we want to be a Top 5 brand in golf.”
The brand has seen massive success and growth in retail, spearheaded by their long-standing partnership with Dick’s Sporting Goods and Golf Galaxy, where you can find Good Good in every door. As ambition and popularity of the company grows, the retail expansion has followed suit, with the brand entering many golf pro shops across the country, specialty stores, and other big box stores like Target and PGA Tour Superstore in 2026.
“There’s More To Golf brings a new dimension to the brand beyond just ‘YouTube content’, in order to legitimize the brand to the traditional retailers and audiences who may have otherwise been skeptical,” said Matt Kendrick, CEO and Founder of Good Good Golf.
The “There’s More to Golf” campaign is the first of many activations fans can expect from Good Good Golf this year, following a banner period which saw the company explode in growth, visibility, and development, including announcing the PGA Tour’s Good Good Championship, as well as the reintroduction of the beloved “Big Break” series, which will debut in August in collaboration with the Golf Channel.
The company has emerged as a major player in the space, successfully navigating youth audience engagement and a consistently iterating social media landscape, while strategically partnering and participating with legacy golf media, coverage, and interest.
For more information, visit the Good Good Golf website.