GOLF BUSINESS TECHCON 2025 ANNOUNCES FULL EDUCATION PROGRAM

Attendees will learn about emerging on-course, off-course, clubhouse and back office technologies that will help increase revenue, improve efficiency, modernize operations, and make the golf experience more rewarding and enjoyable for customers.

• Golf Business LIVE →  On-Location! with Special Guest Bob Parsons
  

  • Bob Parsons, Founder and CEO of PXG, and Founder of GoDaddy, will be interviewed by Golf Business LIVE hosts Jay Karen, NGCOA CEO and Don Rea, PGA, President of the PGA of America and Owner of Augusta Ranch Golf Club

  • Attendees will receive Bob’s new book, a New York Times Bestseller, FIRE IN THE HOLE!

• Golf Business TechCon Boot Up — The New Era of Turf Technology

  • An indoor/outdooor hands-on session led by Mark LeBlanc, Senior Engineer and Product Manager at FireFly Automatix, Frederic Paczkowski, General Manager at SkimTurf Management, and moderated by Michael Williams, Executive Director, Cyrano Communications and Contributor, Golf Business.

• Golf Management System Experts Dive into Revenue:

  • The Hidden Revenue in Your GMS: How to Add Six Figures to Your Bottomline with Tools Already at Your Fingertips

• All Corners of AI

  • A panel of golf tech experts take a deep dive into the areas where your customers are currently — and will soon be — experiencing AI in their golf journey, along with best practices for using artificial intelligence for back office operations and much more!

• From Insight to Action: Empowering Teams to Embrace Tech

  • Building a tech-forward workforce that’s ready to implement tools and strategies to transform your team into drivers of innovation and growth. Led by James Cronk, TechCon25 Emcee, CEO & Co-Founder, Golf Industry Guru

• Education Breakout Session Highlights:

  • Data and Trends

    • Investing in Innovation from Kris Hart, PGA, Senior Director, Growth and Ventures, PGA of America and Don Rea, PGA, President, PGA of America and Owner, Augusta Ranch Golf Club

    • Data-Driven Insights from Both Sides of the Game from Jon Last, President, Sports and Leisure Research Group

  • Pricing and Back Office Strategy

    • More Profit, Less Effort: Future State of Course Revenue Technology from Jake Gordon, Co-Founder and CEO, Noteefy and Erica Espe, VP of Marketing, KemperSports

    • Driving Traffic: Google, AI & the New Rules of Golf Course Marketing from Jonathan Wride, CEO, TenFore Golf and Mike Hendrix, Host, The Tech Caddie Podcast

    • Tee Sheet and Pricing Strategies from Chris May, Senior Vice President, Supreme Golf Solutions and Bruce Gerlander, General Manager, Walt Disney World Golf

    • Golf Business Safety and Compliance Tech from Gareth Macklin, Founder & CEO, Obbi Golf

  • On-Course Technology

    • Advancements in On-Course Optimization Tech from Bodo Sieber, CEO, Tagmarshal

    • Golf Car Tech and the Future of On-Course Hospitality from A.J. McGahee, East Coast Regional Manager, Direct Sales, Yamaha Golf Car

    • Irrigation Innovation from Chad Davis, National Accounts Manager and Matt Miller, Golf Corporate Accounts Manager, Rain Bird

  • Modern Golf Technology Experiences

    • Smart Range Technology Strategies for Growth from Jill Walsh, Head of Strategic Partnerships, Renewals, and Sales North, Toptracer, and John Harrington, Green Harbor Golf Club (MA)

    • Revenue-Generation with Simulators and Screens with TJ Schier, Founder & CEO, SmashSwing Immersive

The event will also include an optional round of golf on Tuesday morning, and an evening of fun, food and networking at the TechCon25 Closing Reception at the Home of the PGA of America on Wednesday evening.

TechCon25 education sessions are eligible for continuing education units for PGA of America, LPGA, CMAA and GCSAA. 

Golf course professionals can learn more and register at GolfBusinessTechCon.com.