APEX, NC — Golf Business Network, the leading network committed to advancing the skills and reach of professionals within the private golf industry, is pleased to announce two new partnerships. GBN has forged a strategic partnership with Full Turn CustomApparel, a premier provider of elevated, custom branded apparel for men and women.
The agreement also includes AD Palmer, a luxury collection made in Italy which is a separate division of Full Turn.
The new partnership with Full Turn Custom Apparel will grant GBN members exclusive access to a range of customizable, high-quality apparel designed to enhance their club’s unique brand identity.
Full Turn Custom Apparel is a trusted resource among golf clubs, resorts, specialty retailers, professional sports teams, colleges, and corporations worldwide, reputed for its commitment to quality and exceptional customer service.
Introducing the AD Palmer Collection
Additionally, the collaboration includes access to the AD Palmer, a thoughtfully curated apparel line that embodies Arnold Palmer’s classic approach to life and style.
AD Palmer is inspired by the question, “If Mr. Palmer were 30 years old today, at the top of his career, what would he be wearing?” The collection, crafted in Italy, features preeminent fabrics, contemporary silhouettes, and meticulous attention to detail, appealing to golfers who play boldly, value integrity, and appreciate refined, timeless style.
With these partnerships, GBN members will be able to offer their club members custom-branded Full Turn apparel alongside the distinguished AD Palmer line, elevating the retail experience and strengthening their club’s brand identity.
Building Brand Value for GBN Members
Both Full Turn Custom Apparel and AD Palmer empower GBN members to offer merchandise tailored specifically to their club’s ethos. Full Turn’s approach to custom solutions is designed to help clubs create profitable retail operations, protect brand value, and enhance member relationships.
“GBN is thrilled to partner with Full Turn Custom Apparel and AD Palmer,” said Matt Marciniak, Chief Operating Officer of Golf Business Network. “Full Turn’s dedication to quality and brand building dovetails with GBN’s mission to support private golf and country clubs, and AD Palmer brings an added layer of elegance and exclusivity that we are excited to offer to our membership.”
Mark Killeen, CEO of Full Turn Custom Apparel and AD Palmer, said of the collaboration, “The Full Turn and AD Palmer teams are delighted to grow our relationships within Golf Business Network. We’re poised to deliver a curated offering that brings the club staff’s vision into reality, elevating the merchandise operation. This partnership solidifies our shared values of impeccable quality and top-tier customer service.”
GBN Members will enjoy exclusive benefits and discounts with both Full Turn Custom Apparel and AD Palmer.