Gallus Golf, the golf industry’s leading provider of custom‑branded mobile apps, and Priswing, the industry leading AI‑powered dynamic tee‑time pricing platform, today announced a strategic partnership that aims to merge Priswing’s real‑time pricing engine with Gallus’ mobile‑first communication tools. 

Together, the two companies intend to align the perfect price with every player, unlocking new revenue opportunities and deepening customer loyalty.

“Gallus has always focused on elevating the golfer’s journey—from the first spark of interest to the moment they book their next round,” said Jason Wilson, CEO of Gallus Golf.

“By building Priswing’s dynamic pricing intelligence into our mobile experience, we’re looking to deliver a turnkey solution that presents fair, data‑driven price notifications—helping courses increase revenue while keeping golfers coming back.”

Priswing’s machine‑learning models analyze historical demand, booking behavior, weather forecasts, and dozens of other signals to predict play volume and golfer behavior to create optimal tee‑sheet pricing strategies. The technology has earned a reputation as the golf industry’s premier AI solution for revenue management.

“Our mission is to ensure every tee time is priced just right—for the golfer and for the course,” added Damien Lemarié, Co‑Founder of Priswing. “Partnering with Gallus allows us to bring those price recommendations right to golfers’ smartphones, inside each course’s branded app.

“Together, we’re poised to combine best‑in‑class engagement with best‑in‑class pricing science.”

Under this partnership, Gallus Golf and Priswing will collaborate to integrate Priswing’s behind‑the‑scenes AI pricing engine with Gallus’ mobile engagement platform.

Priswing will continue to crunch demand signals—such as booking patterns and weather forecasts—to recommend optimal tee‑time rates, while Gallus will develop ways to surface those opportunities to golfers through in‑app messages, push notifications, and other mobile touchpoints. 

The shared vision is to deliver the right price to the right player at the right moment, driving immediate bookings and nurturing long‑term loyalty.

Key objectives for future development include:

• Data‑driven pricing intelligence powered by Priswing’s machine‑learning models
• Real‑time, mobile‑first communication of price‑based offers via Gallus apps
• Stronger revenue and retention as courses connect timely offerings with engaged golfers

To learn more about this partnership and how it can drive future revenue growth while delighting players, visit gallusgolf.com or priswing.com.