WOODLAND HILLS, California and PALM BEACH GARDENS, Florida – TGL presented by SoFi, the primetime team golf league, announced Farmers Insurance as a Founding Partner and its Official Insurance Partner.
Farmers Insurance is joining as a new Founding Partner for TGL’s second season, which returns with its opening match Sunday, Dec. 28 on ABC, the league’s broadcast network debut.
With a multiyear commitment, Farmers Insurance kicks off its sponsorship with TGL’s Perfect Season Challenge, at TGLGolf.com.
The Perfect Season Challenge asks fans to pick the winning team of each regular season TGL match plus a few predictive questions to win $500,000 for a perfect score or prizes for first, second, or third place podium finishes on the leaderboard.
“Partnering with TGL represents a fresh, dynamic way for Farmers to connect with the golf community, creating new opportunities to engage fans through elevated experiences,” said Joyce Chagan, Head of Brand Strategy for Farmers Insurance.
“At Farmers, we believe you shouldn’t have to compromise, whether it’s quality for savings or the way you experience sports. TGL was built to reimagine the fan journey, and we’re excited to bring our ‘Don’t Compromise’ platform to life both in-venue and nationwide.”
“Farmers Insurance values our technology-driven vision for the future of golf, and we’re honored to welcome them to TGL,” said Jason Langwell, Chief Revenue Officer, TMRW Sports. “Farmers Insurance recognizes the engagement that primetime team golf delivers with a wide spectrum of sports fans, especially younger fans.”
In addition to serving as presenting sponsor of TGL’s Perfect Season Challenge, Farmers Insurance’s partnership includes national advertising, in-broadcast integrations, and digital and social media content.
As one of the largest insurers in the U.S. of vehicles, homes, and small businesses, Farmers Insurance is TGL’s latest Founding Partner and joins a roster including Best Buy, Businessolver, Genesis, Hankook Tires, Proofpoint, and Shriners Children’s. SoFi serves as TGL’s Presenting Sponsor and Naming Rights Sponsor for SoFi Center.