NEW YORK, NY – Entering its sixth year in business, Eastside Golf, the fashion brand changing the perception of the game, announced a new relationship with Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods Stores.
As part of the relationship, Eastside Golf will be available in four Golf Galaxy locations, online at golfgalaxy.com, one DICK’S House of Sport and two DICK’S Sporting Goods locations.
Eastside Golf has been a trailblazer in rethinking and reshaping golf fashion, ushering in a new, fresh and more relevant era for the sport. Since its founding by Olajuwon Ajanaku, the company has been on a mission to use fashion to change the conversation around the game and make it more open, appealing and welcoming to younger, more diverse audiences.
“We are proud to be a retail partner for Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods,” said Olajuwon Ajanaku, Founder and Creative Director Eastside Golf. “This relationship supports our longstanding efforts to break down the barriers in the game to make it more accessible and open to anyone who wants to be involved. Being in these stores offers new customers an opportunity to experience our brand and find an authentic connection to the sport through fashion.”
“This expansion gives customers the ability to discover, experience and even more convenient access to Eastside Golf products, while also introducing them to more services to enhance their entry or journey in golf,” said Earl Cooper, CEO of Eastside Golf. “Now, customers coming to look at our latest products can also access more information and support for their game, learn the basics and feel empowered to head over to the course to get started on their golf journey.
“At Golf Galaxy and DICK’S House of Sport, for example, customers have the opportunity to access game-changing instruction, including club and ball fittings, and test products in the hitting bays or on the putting green, all within a welcoming and professional environment. It makes the whole experience easier, better and even more fulfilling.”
Today, Eastside Golf is available at the following Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods locations, with plans to expand later this year:
- Golf Galaxy – Philadelphia, PA
- Golf Galaxy – Paramus, NJ
- Golf Galaxy – Tampa, FL
- Golf Galaxy – Houston, TX
- DICK’S House of Sport – Miami, FL
- DICK’S Sporting Goods – Lombard, IL
- DICK’S Sporting Goods – Los Angeles, CA
Eastside Golf’s apparel is marked by its signature attention to detail and ability to fit just as easily on the course as on the street. Each piece features thoughtfully designed details, such as silk linings for women’s hats, hidden pockets, and performance wear that transitions seamlessly from course to city streets.
As one of the hottest brands in the game, and fastest-growing sports fashion brands, Eastside Golf is expanding nationally through a large focus on brick-and-mortar retailers.
By looking to avenues outside of the typical golf world, including specialty shops and national department store retailers, Eastside Golf continues to change the perception of the game and reach a younger, more diverse audience to send the message that golf is a game for anyone who wants to be involved.