“We’re thrilled to partner with Fury Athletix, a company that truly shares our ideals and is as passionate as we are about the game and improving a golfer’s performance through technology and design,” said Michael J. Setola, President and CEO of Dunning.Though founded nearly two decades apart, both Dunning and Fury Athletix share a common DNA: created by golfers, for golfers, with an unwavering commitment to combining technical innovation and sophisticated style.
With this strategic partnership in place, Dunning Golf now provides its customers with premium, branded headwear that complements their innovative apparel. This co-branded collection introduces two of Fury Athletix’ premium water-resistant styles to Dunning Golf’s lineup: the Tee-It-Up ($56 MSRP), a structured, six-panel hat featuring its signature golf ball & tee perforations and the All-In ($56 MSRP), a semi-structured, machine-washable hat with a flexible bill designed for maximum versatility.
“As a pioneer in the golf apparel space, Dunning Golf and their commitment to quality, performance and innovation, is the perfect strategic partner for Fury Athletix,” said Jeffrey Medici, CEO and Founder of Fury Athletix. “We are honored and excited to complement their high-performance apparel with Fury’s industry-leading headwear offerings.
Dunning will initially offer the Tee-It-Up in four colors and All-in in three colorways this Summer. A broader assortment of styles will launch for Fall 2025.