PASO ROBLES, California — DAOU Vineyards, one of the world’s leading wine estates based in the Adelaida District of Paso Robles, is taking its passion for excellence to the global stage, announcing a three-year partnership as the Exclusive Wine Partner of LIV Golf beginning with the 2025 season.
The partnership debuted at LIV Golf Miami, where DAOU’s acclaimed Bordeaux-style wines were poured throughout the tournament, including at all consumer and VIP events, bringing together world-class winemaking, high-touch hospitality, and the bold energy of professional golf’s first truly global golf league.
“At DAOU, we are relentless in our pursuit of excellence, crafting wines that rival the best in the world while creating unforgettable experiences that connect people in unexpected ways,” said Alexis Kirkland, Vice President of Luxury Marketing at Treasury Americas. “LIV Golf is redefining the sport with its innovative, high-energy format, and that pioneering mindset is something we deeply connect with.
“This partnership allows us to bring the spirit of DAOU to a dynamic new audience, elevating the golf experience with wines that embody passion, precision, and boldness.”
As the Official Wine Partner, DAOU Vineyards will have a prominent presence at all 2025 LIV Golf tournaments and unveil an immersive wine experience at the U.S. season opener in Miami. The DAOU activation space, “DAOU on the Green,” will offer an elevated setting within the Fan Village where attendees can enjoy DAOU’s critically acclaimed wines and learn more about DAOU Vineyards, all while taking in the golf action.
“In addition, DAOU wines will be available at all concessions, including mobile drink carts and VIP hospitality areas, ensuring wine lovers can enjoy a selection of wines representing the best of Paso Robles and the unique terroir of DAOU Mountain at every touchpoint throughout the tournament.
“We are excited to welcome DAOU Vineyards into the LIV Golf family as our Exclusive Wine Partner,” said Monica Fee, LIV Golf Senior Vice President, Global Head of Partnerships. “As fellow innovators in our industries, DAOU’s pioneering approach to winemaking perfectly aligns with our mission to revolutionize golf and elevate the fan experience. Their presence will enrich the tournament atmosphere, offering fans a premium selection of world-class wines that enhance the excitement, competition, and prestige of our events.”
Further strengthening its presence in professional golf, DAOU Vineyards will also serve as the Official Wine Partner of 4Aces GC, one of LIV Golf’s 13 teams, led by captain Dustin Johnson. As part of this sponsorship, DAOU wines will be poured in the team’s hospitality chalet at select U.S. events.
The LIV Golf League features an exciting blend of individual and team competition that has supercharged the sport, redefined how golf is experienced and captivated fans worldwide. Each tournament features 54 holes played over three rounds with shotgun starts, where all teams begin play simultaneously on different holes.
The League’s 13 four-player teams feature a collective 14 major champions with a combined 28 major championships and are led by many of the biggest stars in the game including Bryson DeChambeau, Jon Rahm, Brooks Koepka, Johnson and Phil Mickelson, among many others.
With a history of creating unforgettable moments—from pioneering exclusive wine club experiences to partnering with the Dallas Open and the Elton John AIDS Foundation Academy Awards® Viewing Party—DAOU continues to redefine luxury hospitality across the worlds of food, wine, sports, and entertainment. This latest collaboration with LIV Golf is yet another bold move that brings the spirit of DAOU Mountain to fans around the globe.