Three-year partnership deal includes media buys on CBS and ESPN
PALM BEACH GARDENS, Fla. (April 12, 2019) – In a three-year agreement, Cadillac has been named the Official Vehicle of the PGA of America, PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship.
The partnership includes onsite activation rights and hospitality for Cadillac at these major Championships, as well as media buys on both CBS and ESPN, which will televise future PGA Championships.
Vehicle fleets will also be provided for players, while Cadillacs will also be prominently on display at each of the Championship Shops for spectators. Cadillac will also serve as a partner for the KPMG Women’s Leadership Summit.
Cadillac joins an impressive group of companies participating in and supporting both the Championship and Summit. The Summit brings together today’s most accomplished leaders in business, politics, sports and the media to inspire the next generation of women leaders.
In support of PGA Members, Cadillac becomes the third Presenting Sponsor of the PGA Professional Championship. Additionally, a grassroots program consisting of a series of club events spanning across all 41 PGA Sections will kick off this year and continue throughout the partnership.
As well, there will be a PGA Member discount program for purchasing Cadillac vehicles. Two vehicles are currently on exhibit at the 66th PGA Merchandise Show for the approximately 40,000 attendees to get an up-close look at the latest Cadillac has to offer.
“Cadillac is known for its impressive line of vehicles and groundbreaking technology, and we’re thrilled that they have partnered with the PGA of America and some of our most prestigious Championships to present to PGA Members and golf fans alike,” said PGA of America Chief Commercial Officer Jeff Price. “With its commitment to innovation that builds upon a storied history, Cadillac especially aligns with the PGA, our Championships and the game of golf.”
“Cadillac is in a very exciting time, as we are introducing a new vehicle every six months for the next three years, so partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles,” said Cadillac Chief Marketing Officer Deborah Wahl.
“Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America.”
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of PGA Professionals who daily work to grow interest and participation in the game of golf. For more information about the PGA of America, visit PGA.org, follow @PGA on Twitter and find us on Facebook.