Celebrate the second major of the year with gear inspired by its iconic course
COVINGTON, Ga. – Bridgestone Golf, the No. 1 Ball-Fitter in Golf, launched its new limited-edition collection, The Quails, in celebration of the second major of the year. The creative concept introduces The Quails as a fictional, dominant AAA minor league baseball team.
Founded in 1935 and based in southern North Carolina, The Quails are positioned as the most successful minor league team in history.
To activate this concept prior to the second major of the year, the premium limited-edition kit will feature:
- A custom dozen logoed golf balls, packaged in a collectible Quail egg-inspired carton
- An official New Era baseball cap featuring The Quails logo
- A sealed pack of trading cards that includes a custom ball marker
- A chance to pull one of only 20 Gold Edition Grand Slam cards, autographed by PGA champion Jason Day
Blending nostalgia, storytelling and collectability, this kit offers a fresh and imaginative campaign that resonates with golf and baseball audiences alike. The Quails embody an exaggerated but compelling legacy, designed to capture attention both on and off the course.
“First and foremost, golf is fun. And what better way to celebrate that spirit than by blending golf with America’s favorite pastime, baseball,” said Bridgestone Golf Sr. Marketing Manager Adam Rehberg. “The Quails kit brings a fresh level of fun and creativity to a highly strategic game.
“We’re excited to honor the venue of the second major of the year with this exciting, limited-edition drop.”
The TOUR B X golf balls included in the capsule feature Bridgestone’s game-changing REACTIV X system that combines a REACTIV iQ cover with a new XCLRNT mid layer for explosive distance off the tee and shot-stopping spin around the greens.
For help selecting which premium Bridgestone model is right for them, or to learn about MINDSET technology, consumers should visit BridgestoneGolf.com to try Bridgestone’s Online Ball Selection Guide.
