Leading boutique management firm expands its Atlanta portfolio with addition of Fazio designed daily-fee club
ALPHARETTA, Georgia – Bobby Jones Links, the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing Villa Rica, Georgia’s The Frog Golf Club, an 18-hole parkland-style course that formerly hosted the Georgia Open.
Located just 40 miles from Atlanta and now owned by Atlanta-based investment form US Strategic Capital, this Tom Fazio-designed layout that opened in 1998 is known for its bentgrass greens and memorable bunkering.
“The Frog was designed by Tom Fazio around the same time he designed The Seaside Course at Sea Island and The National at Reynolds Lake Oconee. It’s a terrific layout that our team is excited to return to its rightful position as one of the premier daily fee courses in the Atlanta market,” said Doug Hellman, Chief Development Officer for Bobby Jones Links.
“We will initially work on elevating course conditions, developing the customer journey and training and empowering staff to focus on the details that make a difference.”
Bobby Jones Links, which manages more than 38 select properties in 12 states, will employ its expertise and deep resources to uncover opportunities that drive financial performance while maintaining a laser focus on delivering unsurpassed customer service. BJL will oversee daily operations and train employees with its comprehensive library of standard operating procedures, proprietary tools, best management practices, and expertly developed leadership training program.
“What sets Bobby Jones Links apart to us is that they understand what needs to happen operationally to maximize profitability. On the other side of the token, our customers are looking for an enjoyable experience at a fair value,” said Thomas Gwynn, Vice President of US Strategic Capital.
“If we can continue to see improvements to our operations while also garnering a loyal following from the golf community, that’s the key. We think Bobby Jones Links has proven that they know how to put that winning formula to work.”
The Frog extends 7,018 yards from the tips, and perpetually has excellent reviews and ratings from golfers online. BJL is poised to take the facility to the next level.
“How we position The Frog will be reflective of the course here, this premium Fazio layout,” says Hellman. “We are committed to maintaining the great golf, great conditioning, and great customer service.”