TEMPE, Arizona. — Branded Bills finished July 76 percent ahead of the same month last year, extending its hold on the No. 2 position in golf headwear by dollar share and opening clear separation between the brand and the category’s third- and fourth-ranked competitors.
“Growth matters, but service is what earns the next order,” said Carl Montanye, Chief Sales Officer of Branded Bills. “Our customers haven’t forgotten how we treated them when it counted.”
When tariffs drove costs up across the headwear industry last summer, much of the category passed the increase along to customers. Branded Bills held its prices. The decision cost margin in the short term and earned something the company considers more durable — customers who know how the brand behaves under pressure. Many of those same accounts are driving this year’s growth.
That standard shapes how the company invests. Branded Bills has expanded its outside sales organization across key golf markets and grown its in-house design team, both aimed at getting closer to the customer.
The design team works directly with golf professionals, resorts, and retailers to build collections that reflect the identity of each property. The sales organization carries that capability into the markets where golf is played.
The company will keep investing in its design capability, its sales organization, and the service standard that has carried it this far.